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Largely driven by social and mobile channels, it will be interesting to see the tactics utilised by brands to optimise and reach their target market via both channels in the next 12 months, and for example how Facebook advertising via desktop and mobile will develop. The we are social team in Sydney would like to wish everyone a very Merry Christmas and a Happy New Year!
Key findings show that in countries like Britain, US, Russia, Czech Republic and Spain, around half the population are using social media. When we turn on the computer or open up Facebook, we have a degree of freedom to decide what we will do with these tools and what we will not.

I am told there is a vast, hidden infrastructure behind the use of social media, some of which is pretty horrible. We believe in people, not platforms and the power of social insight to drive business value. Also, in almost every country polled, social media usage was higher amongst under 30s and those with a college degree. You can read the stories you share, and even share it directly with your followers on various social networks if you so choose.

The results released by Google Australia reveal that Aussies go to YouTube to watch their favourite TV commercials extending brand experience via video and illustrating the importance of YouTube for brands.

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