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08.07.2015
With the social media metrics dashboard you’ll be able to see trends across all your social media channels.
Blog social sharings – The combined amount of times your blog posts have been shared on social networks. This is the useful part of the social media metrics dashboard, the heartbeat tells your team how they are doing. The way I use the social media metrics dashboard when I help my clients is to focus on the Content Relevance metrics. With Nilsson Analytics I help my clients with social media analytics, value attribution and ROI justification.
My +10 years experience in various online marketing & communications roles have provided me with a solid grounding in both operations and strategy, most notably as Head of social for one of Europe's largest iGaming groups.


Hi Marketing Newbie, there’s a textlink the the very beginning on the article from which you can download the social media metrics dashboard directly from. Weight the amount of work you put into publishing on social media with how many people you actually could reach. The way social media networks are designed promotes content that gets Interactions, hence potentially higher Reach. I was in touch with a couple of existing vendors trying to get them to design their dashboards after my layout… no luck with that. Prior to that Joakim was the Head of Social for one of Europe's largest online gaming companies.
Unlike most social media reporting templates this one is not grouped per channel, but instead grouped per 1) Activity 2) Interaction 3) Reach 4) Subscribers.


If that is giving you a positive ROI or not is a totally different subject where Olivier Blanchard has a great book called Social Media ROI.
The Conversation Relevance metric is a great goal setting metric for your team tasked with community management on social media sites.



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