Social media company policy,mta job postings nyc,jobsearch.about.com interview questions - Easy Way

24.08.2014
Social media can have huge positive impacts on a company, especially when it comes to marketing and branding. Some companies today fear this bad press so much that they create a strict social media policy.
When choosing or changing the social media policy of your company, a good place to start is by taking a look at these two types of options. Employees must provide a disclaimer on their social media pages stating that their posts do not represent the views of the company.
Employees using social media should only engage in conversations about the company itself, for example as a customer service tool. The trick for modern companies is to find the right balance when it comes to social media usage in the workplace.
While those efforts can go a long way in helping build the overall brand of a company, unfortunately not everyone uses common sense when posting online and an overly lenient policy can lead to a bad company image.
On the other hand, fear of these issues lead many companies toward an overly strict policy that completely stifles the creativity, expertise, passions, and voice of employees. After understanding the options and possible outcomes, find the right balance that works best for your company based on its industry, size, culture, objectives, and brand.


In today’s world, social media plays a large role in marketing and brand image whether companies want it to or not. Very helpful and informative, If you are using social media to promote your business, it is essential that you have a social media policy because it can provide guidance and consistency to your employee and also to your customer. I’m all for the balance policy to avoid productivity decline and brand erosion… yet some managers and owners prefer to bury their heads in the sand and not see nor hear negative feedback hence the gag orders, and strict policies!
However, without a solid and well-thought out social media policy, some social media in the workplace can result in negative consequences.
For many companies, an ideal social media policy would be loose enough to allow for interesting and creative posts that are interacting with consumers, yet strict enough to avoid problematic posts that bring bad press. A successful social media policy will allow your employees to spread content and opinions through social media and assist in the overall marketing efforts of your company while understanding what is not acceptable to post based off the company’s policy. A policy will work best and make more sense to employees if it is properly aligned with the goals and values of the company. A lenient social media policy allows employees to express themselves and share their expertise online, which helps the company connect directly with consumers on a more personal level. Distasteful or inappropriate posts can damage the company’s brand much quicker than a good post would improve the brand.


Companies who completely rule against social media or control it too much are losing out on all the benefits it has to offer.
That’s why establishing the right social media policy for your company is crucial, and is the best way to ensure that social media will benefit your company rather than work against it. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. I completely agree that companies that completely rule out social media are losing out on the benefits it has to offer. Unfortunately, even minor mistakes or inappropriate posts through social media can quickly spread and damage the image of a company. As a marketing tool, your company’s social media efforts should support the overall mission or objectives the company is trying to achieve.




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