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By contrast, LinkedIn and Facebook are tied with 29% of B2B respondents citing each as the top social media platform. B2C marketers, especially those targeting teens and twenty-somethings, are missing an opportunity with Tumblr.
Here’s how B2C versus B2B organizations view the most important social media platforms with related Actionable Social Media Tips. B2C marketers tend to engage with prospects while they’re on social media for personal reasons and B2B marketers tend to engage with prospects while they’re at work.

Further 19% of B2B respondents rate blogging as their top venue and 16% of B2B respondents rate Twitter as their top venue. While video can be expensive relative to other forms of content creation and social media, don’t let this keep you from building your presence on YouTube.
While Tumblr has been in the Nielsen top ten, social media sites for a couple of years, it’s still below the radar for most marketers. Understand that in some countries, Facebook may be the only social media choice for marketers, B2C or B2B.

This translates to opportunities for marketers willing to explore new social media entities.

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