Social media b2b case studies,list of careers in multimedia,freelance writer jobs nyc - Easy Way

Maybe for these reasons, many people think social media marketing cannot work in B2B like it is in B2C, or does not work in general.
OPENTEXT: A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. If you need more convincing, you can download my complimentary eBook, 166 Case Studies Prove Social Media Marketing ROI. While fun, creative social media campaigns in the B2C space always seem to get most of the attention, it turns out that a large number of B2B companies are not only using, but also succeeding, with social media campaigns and smart digital marketing tactics. What some marketers forget is that while B2B companies may be marketing themselves to businesses, that does not mean they have to boring. Dell has been noted for many of it’s social campaigns – in both the B2C and the B2B space and as being one of the leaders in developing social media command centers to listen to consumers and provide customer support. Dell proves once again that content is king – and developing quality content for their customer base that’s social and shareable has proven to be successful. If you work in the digital marketing or social media marketing space, you’ve bound to have not only have read, but also shared, an article from the HubSpot blog.
When you manage marketing for a supply chain management software company, the opportunity for success in the social media world may seem dismal at best.
Five years later, and Kinaxis has become a case-study for successful social and digital marketing campaigns.

I saw Sudha Jamthe, social commerce director at Ebay (parent company of PayPal) speak earlier this year at the All Facebook Conference in San Francisco. This entry was posted in Social Media Marketing by Julie Blakley.Julie Blakley was the Digital Marketing Manager for Postano, where she was in charge of managing everything from content creation to social media to SEO. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. They identified their target audience and monitored social media platforms for relevant topics and conversation. At the end of the day, your customer is just another consumer, and they are influenced, share and engage with much of the same types of content that propels B2C social media campaigns. Offering B2B software solutions for businesses of all sizes, Hubspot has become a model for other businesses in how to effectively use high-quality, engaging and original content to help fuel their marketing efforts.
But the CEO at Kinaxis saw things differently, coming to his team back in 2007 and asking them to look into the opportunities that might exist in social. During her presentation, Jamthe emphasized that for Paypal, the real power of social media is getting real-time feedback from your potential customer base. Jamthe believes that a lot of B2B marketers are using social media simply as a broadcast platform, when its real value is in making customers your partner.
A University of Oregon Journalism graduate, Julie found herself working in the world of digital marketing and media after college and hasn't looked back since.

The company has two primary options for getting feedback from them: market research or social media. Five years later, she's applied her innate curiosity (and inner geek) that led her into journalism to the world of tech, web writing, social media and marketing businesses online. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. Patience and a dedicated, sustained effort over time – it took Kinaxis several years before they started to see measurable returns on their social media marketing investment. The problem with market research is its drastically high costs, while social media offers the company real-time feedback at a fraction of the cost.
The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4 million.

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