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Of course, if naming the latest social media tools seems tough, learning how to use them all is harder still. The Office for National Statistics and Eurostat have studied the number of people across Europe who are using social networks.
A fifth of 65 to 74 year olds surveyed by the ONS and Eurostat said they used social networks on a daily basis. In 2012 the UK was placed second out of all EU countries accessing social networks from mobile devices. The map shows the amount of people aged 16 to 24 using social networks on a daily basis across Europe.
This map shows the proportion of 16 to 24 year olds using social networks from a mobile device across Europe.

As the social sphere continued to grow and change, we added a couple more for the 2011 edition: YouTube and Tumblr. We offer marketing news and insights in diverse topics such as; online media, branding, Emerging Media, online marketing to online media, lifecycle marketing and more traditional marketing avenues. Our goals are to help CMOs & marketing executives stay informed and save time by providing the best digital media marketing news from key players in the space. As administrators warm to engaging students through social media, the list of potential resources at their disposal grows longer by the day.
But, if you struggle to keep track of the growing list of social media applications, the descriptions, tips and tricks listed below are worth a look. Over half - 57 per cent - of UK adults reported that they had used social networks in the three months prior to the survey.

In fact, we have taken a less-is-more approach by focusing on the six key social sites that are of real use to CMOs and their digital marketing plans. We just wanted to give information-starved CMOs some insight into what we think are the places to be in 2013 to make the most of already stretched marketing dollars.

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