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30.09.2014
HootSuite: It’s a social media management system that allows users to monitor, publish to and engage on their social media accounts, such as Twitter, Facebook and LinkedIn, in one place. Hootlet: It’s a browser extension for HootSuite that lets you share great content to your social networks from anywhere on the web. Feedly: It’s a news and blog reader app that integrates with Facebook, Twitter, Buffer, Instapaper and many other social media networks, tools and apps, so sharing great content is a snap! Carla Riseman brings 18 years of experience in marketing, branding, communications, sales, recruitment, and business administration to her role as expert social media and content strategist for ClearEdge Marketing. Throughout the year, John Wihbey, assistant director for Journalist’s Resource, has been summing up the top papers in digital media and journalism each month. Picard, a media economics and policy expert, furnishes a high-level overview of the industry changes at hand. This important new study, done in collaboration with academic researchers Shneiderman and Himelboim, goes a long way toward making social network analysis and theory intelligible to the general public.
Based on a substantial national survey of 583 journalists conducted in 2010, Nielsen explores how media members feel about anonymous comments on their articles, and whether or not they find them useful.
2014 has been a big year for social media, notably in the marketing and advertising space, with a number of key updates, launches and features from the major players.


Month-by-month Snapchat became an increasingly significant social media player, especially amongst the key 18-34 demographic, and Instagram finally debuted its highly-anticipated ads platform to an international audience.
Check the visual below for a detailed look at the social media highlights of 2014, which comes courtesy of SHIFT. Now we’re going to explore some great apps and tools that will help you get the most out of the time you spend on social media platforms. When you set up your account, you will also set up a posting schedule for each social media platform you connect to the account. She speaks regularly at local conferences and industry events on the topic of social media.
Here are 12 of the studies about social and digital media they found most interesting in 2014. JR is a project of the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School, and they spend their time examining the new academic literature in media, social science, and other fields, summarizing the high points and giving you a point of entry. Driven to deliver the highest value to her clients, she methodically ties her content and social media strategies directly to her clients’ business objectives. Before that, Carla was one of the founding members of the Sears Holdings social media team.


Both papers leverage the underappreciated Media Cloud project, which is finally getting its due.
Some raw data findings relating to links posted on social media prove interesting: Times articles earned an average of 39 retweets on Twitter and 445 shares on Facebook, while Guardian articles saw an average of 50 retweets and 190 Facebook shares.
My heavy marketing is social media using my Facebook Business page to connect with my local customer base.
8 publishers on how they’re bringing in moneyExecutives from The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success. As social media marketing manager of editorial and engagement, she forged the policies and procedures, and identified the social media best practices that made the Sears social media team an award-winning group. Insatiably curious and a lifelong learner, she stays current on the latest developments in digital marketing and communications, and maintains subject matter expert status in social media and content marketing.



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