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The Colorado Consortium for Prescription Drug Abuse Prevention (Consortium) was created by Governor John Hickenlooper in the fall of 2013 to establish a coordinated, statewide response to this major public health problem. The Consortium serves as a backbone, providing infrastructure to link the many agencies, organizations, health professions, associations, task forces, and programs that are currently addressing the prescription drug abuse problem, but are doing so in relative isolation and without the benefit of an organized, coordinated approach.
The Hickenlooper administration pledged to reduce the non-medical use of prescription pain medications in Colorado by 3.5%, or 92,000 Coloradans, by 2016. The consortium will be the vehicle that implements the governor’s strategic plan for reducing prescription drug abuse, and it will provide a framework for continued collaboration in the future. The Public Awareness work group focuses on raising public awareness among Colorado citizens regarding the problem of prescription drug abuse, and promoting the safe use, storage, and disposal of prescription medications. Develop (or utilize existing) social marketing campaign that targets youth and young adults (12-25 year olds) and overcomes existing obstacles and misperceptions.
The mission of the Consortium is to reduce the abuse and misuse of prescription drugs in the State of Colorado through improvements in education, public outreach, research, safe disposal, and treatment. Further, the Consortium allows for a broad range of innovative training experiences for professional and postgraduate students while facilitating development of new research programs that will lead to more effective prevention efforts, treatment protocols, and awareness of the problem of prescription drug abuse in Colorado.

Zyprexa had been approved for the treatment of certain psychotic disorders, but Lilly admitted to promoting the drug in elderly populations to treat dementia.
DO NOT use Twitter for promotional messaging about prescription drugs and medical devices2.
DO NOT use Google Sitelinks for promotional messaging about prescription drugs and medical devices3.
The drug was approved for treating schizophrenia and later for bipolar mania, but the government alleged that AstraZeneca promoted Seroquel for a variety of unapproved uses, such as aggression, sleeplessness, anxiety, and depression. DO PERFORM social media monitoring to identify and engage in conversation about your prescription drugs and medical devices with misleading information on prescription drugs or medical devices4.
KEEP your Twitter presence for corporate and employer branding and for correcting misinformationK-message believes that this is not what the Agency wanted to achieve, but we strongly suggest to all risk-averse pharmaceutical companies to cease any promotional activities for prescribed drugs in both space limited channels.While the guidance includes imaginary examples of legally approved tweets and ads, in the real world it will not be possible to recreate such compliance for any of the existing products. Abbott admitted to having trained a special sales force to target nursing homes, marketing the drug for the control of aggression and agitation in elderly dementia patients. Depakote had never been approved for that purpose, and Abbott lacked evidence that the drug was safe or effective for those uses.

The company pled guilty to misbranding the drug Paxil for treating depression in patients under 18, even though the drug had never been approved for that age group. GlaxoSmithKline also pled guilty to failing to disclose safety information about the diabetes drug Avandia to the FDA.
Instead, pharmaceutical firms focus on their corporate brands and disease awareness education – without promoting or even mentioning prescription drugs in the communication. It will hopefully encourage pharma marketing departments worldwide to take a closer look into the social media and web monitoring in a search for online conversations around pharmaceutical brands and products. He combines experience from top players in tobacco, financial services, and pharma with a passion to the content marketing and technology.

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