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In a conversation with customer this week, they asked me how I thought their use of SharePoint, Yammer, and other social collaboration tools compared to other organizations I work with. Its largely an apples-versus-oranges comparison, as one company may use more advanced tools and be very social-tool-savvy, while another company may use more basic tools, but have those tools tightly aligned with their business processes and management scorecard.

A CEO or CIO can use the model as a general road map to identify opportunities in entering or improving an organization's use of social collaboration technologies and methods to achieve greater communication efficiencies. Following a maturity model like this is a great way to get started in your measurements, to draw a line in the sand, and to begin to improve your social collaboration capabilities.

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