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Constant Contact, which serves an estimated 450,000 small businesses according to SeekingAlpha, intends this product for small businesses that are frustrated by the return on investment of their social media efforts. The core of the offering is a tool to create Facebook customized landing pages, that are integrated with other social media and the Constant Contact email system.
Social Campaigns will have free, live customer coaching and technical support to all users (even the free accounts).
Right now, Social Campaigns is only available by private invitation, but it will be rolled out to the general public early in 2012.
First and foremost, I can tell you that there is a lot of total rubbish in the documentation and the advice you get given on setting up ads as well as why your ads are not converting in your Facebook campaign. One of the least known facts is that Facebook has algorithms that serve to optimise your ads – essentially these algorithms examine which ad is performing best and pushes that ad in the campaign.

Posted on March 17th, by eraneyal in Advice, Facebook, Facebook ads and campaigns, social media, social media marketing. There are different campaign templates you can customize, including Coupon, Product Showcase, Downloadable Content, Video, Event, and Fundraiser.
Constant Contact says more details on pricing will be available in the new year, but to start, every user gets one free campaign. She is the President of Egg Marketing & Communications, an Internet marketing firm specializing in content marketing, social media management and press releases. It’s just what small business owners need to make sure their Facebook pages are up to par and targeted.
This means that if your target of interests, demographic or companies varies in the different ads in the campaign, they won’t perform.

By introducing this on the campaign level (not across all ads or just the account), Facebook could give their advertisers increased choice and control – allowing them to gather better data sets and decide how hands-on or hands-off they want to be.
We believe in people, not platforms and the power of social insight to drive business value.
The only other option is to run multiple campaigns with multiple ads, and keep switching some on and some off (too much effort).

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