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We have just published a presentation (in PDF) on the aspects of Social Media for Small Businesses & how to leverage this new marketing environment to the best of your ability. Small businesses, who lack the investments in such social marketing tools or the ability to run complex data analysis, are leaving a lot on the table.
As a small business owner you face many challenges - limited capital, minimal support staff and having too much to do in what seems like very little time. Social Media is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.
Social media marketing is using social media platforms to reach a new audience of consumers and create product brand awareness.
Exposure: As a small business owner you rely largely on network marketing to channel leads to your business - which, in turn relies on your interaction with people. Zero-cost: While other marketing media would be expensive, Social Media Marketing is relatively free, or requires negligible monetary investment. Improved web presence: Being on popular social media platforms strengthens your web presence.
Direct contact with prospects: Social Media platforms put you in touch with your customers directly.
A social media game plan is a process consisting of a few simple steps that can help you achieve your social media marketing objectives. Step 1 - build your network: The first step is to search for and add those users to your network whom you think fall into your target audience segment. Step 3—stay connected:The third step is to stay connected with your fans and group members. While social networking is all about human interaction and cannot be straitjacketed, here are some tips that will come in handy.
Conversation is the key: As mentioned before, social media marketing thrives on relationships. Thoroughly know the subject you are talking about: Position yourself as an expert on Social Media platforms.
Personalize your interaction: It's advisable to personalize your interaction with your audience on social media.

Portray your individuality: The biggest advantage small business owners have over large corporations is the fact that they are much smaller and haven't lost that real-person feel. DON'T have grammar and spelling errors in your posts: You are a small business out to create an impression. DON'T let your profile get stale: Make sure your profile is frequently updated and that you offer something new. DON'T get distracted: There's a lot of distraction available online—especially on social media channels that can make you lose track of your productive hours online.
When it comes to Marketing Automation, MindMatrix caters to a host of business lines including real estate, insurance, finance, manufacturing, retail, hi-tech, advertising & design firms and many more.
A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. It’s a great way to connect your brand with your target audience through social channels. This free presentation on Social Media for Small Businesses would help you to understand the dynamics & the right place for you to begin on these networks. The more people talk about you on Facebook or Twitter, the greater are the chances of your business being found on relevant web searches such as Google, Yahoo!, or Bing. There's a lot of competition and you have to have a clear plan if you want to stand out of the crowd and get noticed. You can do this by adding links to your social media pages on your website, e-mail signature line or newsletter, if you have one. Always provide links to your social media profile in your website, blog, e-mails and even print materials. One mistake many small business owners make is creating social media profiles and then forgetting about them.
Games, quizzes, forums and live-chats—while these can be interesting tools to attract prospect interest, focus on your goals. MindMatrix also provides small business marketing automation tools to help enable home business owners and small businesses excel in marketing and sales. We are a community of over 70,000 small business folks with over 120,000 posts for you to browse.

But Social Media offers virtually unlimited opportunities to interact with people - millions of them!
Put up a link to the new range of products; monitor who is interested and share information on a need-to-know basis. Otherwise you'll find yourself investing too much time and energy into activities that offer no returns to your business. Web 2.0 provides you with various tools and techniques that help you to generate leads and increase the exposure of your home-based business. With, Social Media Marketing your business is no longer limited to local leads; you will find leads coming in from a diversified geographic market!
10 people like it, and five of them share it with their friends, who in-turn share it with 20 more people. For example, if you are a business selling Health drinks and other health-related products, you could join groups where topics such as nutrition, diet or health are discussed.
For example, Jane, a home-based business owner sells health drinks and weight loss products.
Take genuine interest in what they have to say and follow up on comments or observations that are made.
Provide incentives or value adding information such as whitepapers or articles in order to encourage people to follow you on social media sites! Convert it into a video and add to YouTube and Facebook or turn it into a presentation and put it up on SlideShare. Here's all you need to know as a small business owner to begin increasing revenues using social media. Answer questions that you are equipped to answer, actively participate in discussions, be subtle and don't aggressively "push" your products.

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