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As social media assumes a bigger and bigger role in companies’ marketing plans, the need for dedicated social media employees has also grown. The expanding role of social media in business means that there are multiple positions that cover central social tasks. The two roles may seem to have some overlap, so make sure that you’re clear on the difference before you start the hiring process and determining a realistic salary.
To get a clear picture at the industry standards, we reviewed salary data for both positions from multiple sources.
For social media manager salaries, Glassdoor’s national average was $51,613, while Indeed’s was $61,000. On the other side, Social Fresh has released a white paper each year with detailed information about the community managers. Keep in mind that even though community manager is a job title that has grown in importance within the social media and marketing fields, it is a title shared with other fields.
If you’re running a smaller operation that won’t be as demanding for the community manager, however, then applicants might be more comfortable with the rates toward the lower end of the scale. Average Social Media Community Manager salaries for job postings in New York, NY are 36% higher than average Social Media Community Manager salaries for job postings nationwide.

Average Social Media Community Manager Global Brand salaries for job postings in Seattle, WA are 8% higher than average Social Media Community Manager Global Brand salaries for job postings nationwide. Today’s community manager is likely to be female (61 percent are women, although this has dipped from 68 percent in 2011) and their average salary continues to rise, with some very lucky individuals now commanding a six figure income. It’s not practical or recommended to load the responsibilities of your brand’s social media presence on a fresh-faced intern or on your already busy marketing team. To start, you need to understand the details of what community managers and social media managers do.
We checked in at Glassdoor, a respected online resource for salary and employment information, and at popular job board Indeed. That’s the likely reason why Indeed’s average salary for community managers is so much lower than for social media managers.
If you are seeking a social media or community manager for a large, high-profile enterprise company, then a candidate will expect a higher annual salary.
In today’s market, it’s not uncommon to have applicants with extensive business experience and years of social media credentials. If you have a candidate who has been holding jobs in the field since businesses first started incorporating social, then expect to pay them on the upper end of the salary scale.

I do all the social media as well as communication and marketing at make less than $12 an hour. Today, this role is often the responsibility of the social media manager, or their team, but it’s very much par for the course for Fortune 500 and other larger companies to hire one or more individuals to focus exclusively on this increasingly-important work.
That means you’ll need to hire a community manager or social media manager (or maybe both) to join your staff.
For example, Glassdoor listed the salaries for several prominent tech and Internet companies. I'm treated poorly because most people in the company don't see the importance of social media (they think I sit on Facebook all day) despite 90% of our lead generation comes from what I do.
The average community manager pay reported at Google was $68,169, while Yelp’s community managers reported $69,039 and Electronic Arts’ reported $69,482.

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