Media buying agency,social media marketing manager interview questions,social development network careers - Plans On 2016

15.04.2015
Denver, Colorado – Media buying agencies are the stewards of the media landscape, helping businesses all over the globe select placements across numerous channels and time zones in order to successfully get in front of the eyes of their target audience. Profitability and return on investment should definitely factor into which media placements you buy as you want to make sure that for the price you’re paying, you are receiving a commensurate probability of successfully reaching your target audience. This is a highly tactical approach in which your media buying agency runs your ads simultaneously across all major networks or stations in a particular market.
Of course there are numerous other terms used in the media buying industry, but you will have your agency to help you travel those waters and make sense of what will make the best fit for your business. Gross rating points (GRPs) is a term used in advertising to measure the size of an audience reached by a specific media vehicle or schedule.
When buying media, it is imperative to understand the relationship between reach and frequency for a successful campaign.


Based on market conditions and your business goals, adfinity will work with you to create the most efficient media buy possible. If you are interested, we can create a custom media plan that covers all options in your area (radio, billboard, televison, etc.) for a twelve-month period.
Interestingly, the trading desk is buying a highly commoditized media where data is focused on audience segmentation, but does not consider the creative execution and the environment (e.g. The expected massive shift of TV dollars to digital this year will put even more pressure on the traditional media agency to find its place in the value chain. A lot of factors play into this decision making process and alignment of these aspects is crucial in order to pull off a successful campaign, therefore working with a media buying agency can significantly help to lighten the burden or research, analysis and negotiation.
Your media buying agency may be able to cut down costs by purchasing placements as an upfront – these typically come at lower rates because you are purchasing earlier in the buying season.


If you would like to know more, contact us today and we’ll be happy to talk media planning and buying with you. The introduction of the agency trading desks has brought more complication and fragmentation into the service model.




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