Marketing manager job postings,youtube jobs from home,how to social media monitoring - PDF 2016

18.07.2014
Average Marketing Manager salaries for job postings nationwide are 14% higher than average salaries for all job postings nationwide. Defining Labor Market DataAfter fielding questions from clients and seeing research about job-posting data, we feel it’s important to distinguish between real-time LMI and labor market data from the BLS or other sources.
Data available on a particular labor market, including geographic and industry employment and unemployment estimates, occupational employment projections and wage information, and industrial average hours and earnings data.Online job postings, which sometimes include earnings ranges, would definitely be part of this definition. Conclusion: A Look at Different Data MetricsTo conclude, here’s a comparison of data metrics from a few sources for the “marketing managers” occupation in the New York City metro area. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. The purpose of this article is to distinguish between real-time LMI and traditional employment data, highlight the strengths and weaknesses of job-posting and resume data, and discuss how regional data analysis is bolstered when the short- and long-term perspectives are taken into consideration.In some ways, it’s the new frontier. However, two difficulties often come with postings and resumes: there is no context, and there are no long-term trends or projections that can be used to validate or broaden the perspective for a particular job. This is a fairly small occupation compared to, say, office clerks or registered nurses, but it’s large enough to give us a sense of the disparity in labor market statistics depending on the source.EMSI estimates 516 yearly openings – a combination of new and replacement jobs – for marketing managers in the New York City area.


Policy groups, workforce agencies, and higher education professionals have recently started digging into “real-time” labor market information (essentially, current job postings and resumes in online labor exchanges).
On top of that, not every company actually releases online job ads when looking to fill openings, so real-time data (job postings, in this context) could give a limited view into a particular labor market. Further still, some companies put out postings from time to time simply to gather resumes for future use. Already, some organizations have started using the data to help match the skills of the unemployed with available jobs, or to help training providers set up nimbler short-term educational programs to address immediate community needs.The need for intelligence that will lead to better training programs is clear. In a major metro like New York, the amount of movement from one job to a similar job in any given month can be staggering.
For colleges that set up short-term customized industry training, real-time data based on postings from the past few weeks or months is certainly informative and helpful. You might see a big bump in job postings before Christmas or in the summer, but this can be problematic if the seasonal variations in the data aren’t taken into account.
It can provide quick insights, through keyword searches, into the job titles that employers are looking for and the requisite skills that they demand.At EMSI, we see the value of this data too.


Linked to our database, these postings supplement official labor market data from the Bureau of Labor Statistics, Census Bureau, state labor market offices, and many other government sources, which offer a more holistic and big-picture employment view. Because of this, churn data is not as worthwhile for training providers to analyze as new and replacement job statistics.Nevertheless, there’s more to look at than just openings or postings. The Occupation Employment Statistics (OES) program, one of the BLS’ sources for occupation statistics, shows an employment estimate for marketing managers in the New York City area of 14,470 as of May 2010, the most recent data available. But – and here is our point in showing this – if we take any of these sources in pure isolation (particularly the job postings) without further inspection of trends and current labor market conditions, the statistics can be misleading, and we can wind up making poor decisions.If you have any questions or would like to learn more about the database that EMSI provides, please contact us.



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