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Content marketing combined with social media and mobile devices is changing how businesses purchase products and services. To help develop your organization’s content marketing strategy, here are 6 highlights from the 2013 B2B Content Marketing Trends Report compiled by Holger Schulze.
Actionable Marketing Tip: Ensure that the content marketing budget covers all of the related content creation activities. Actionable Marketing Tip: Integrate different content creation methods into your editorial calendar.
While content marketing continues to increase in importance for B2B businesses, you must ensure that your content strategy is consistent across your organization and leverages a cross section of resources. Subscribe to receive the full text of each new actionable marketing post delivered free, five days a week to your inbox. The Actionable Marketing Guide participates in the following affiliate marketing programs to bring you great products and services.

Since the goal of content marketing is to remove objections and persuade prospects to purchase, you’re seeking a response.
I believe that our content marketing strategies should not only target to have traffic or profit, but also the keep our customers loyal. Corporate marketing is responsible for the content marketing budget 56% of the time while CEOs are responsible for the budget 35% of the time. Actionable Marketing Tip: Create appropriate marketing personas and related social media buyer personas to help your content creators better target your content. Actionable Marketing Tip: Leverage the power of your organization’s stories, particularly those related to using your products and services, putting them in context for customers. Actionable Marketing Tip: Incorporate a relevant call-to-action to encourage prospects to take the next step in the purchase process. While about a third of CEOs or owners and about a fifth of sales organizations set content marketing strategy.

Actionable Marketing Tip: Leverage the power of your entire staff to create effective content.
Actionable Marketing Tip: Develop your content marketing strategy internally to ensure that its aligned with your business objectives and brand. Understand that other departments can provide insights into your products and services that help answer prospects’ questions and help qualify your firm’s strengths in the purchase process. Also, centralize content marketing strategy across your business to increase efficiency and reduce costs.

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