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Every so often it’s useful to take a step back and assess if your strategy is working. Before we go into the 4 steps to identify issues with your strategy we have found some useful resources if you are looking for help to create your social media strategy. have this cool infographic which helps you understand the elements that go into creating your social media marketing strategy. Hootsuite have created a useful downloadable template for creating your social media strategy. After you have implemented your strategy you will need to review it on an ongoing basis to see how effective it is.

If you look at the audience interests and they don’t align to the people you are trying to connect with, you need to change your strategy.
Notice that the social media platforms feed the strategy and then drive the reader to the real estate you control on the Internet – which is your website or your blog. There are several social media channels to choose from such as Instagram, Facebook, Twitter, and YouTube.
He has created an 8 step process for creating a social media strategy which looks like this. This is a short video from Joe Pulizzi, founder of the Content Marketing Institute, about the importance of a content marketing strategy as part of your overall strategy.

A strong social media presence can get dealerships a better grasp on the exposure of their brand.
As an automotive dealer, establishing a social media strategy can be the key to your success. Another social media strategy for Facebook is to put a full address on your Home Page so that users can “check in”.

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