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As the graphic below shows, US online youth who engage with Disney on social media are significantly more likely to have made a purchase from, consider, and recommend the brand than their peers who don't engage with it. But there’s a lot more to engaging with youth via social media than just having a Facebook page or Twitter following.
Social media is engrained in the lives of US consumers, and we found this to also be true for US youth.
We found that US online youth who engage with these brands on social media are much more likely to have made a purchase from, consider, and recommend each of these brands than non-engagers. Our youth data and models also reveal that Disney Facebook fans are the most likely to consider making a future purchase of a Disney product or service, while Disney Twitter followers are the most likely to have made a past purchase.

It includes new content regarding the practical ways in which product managers can use social media. He kicked off the day with a lively presentation on mindblowing, well received facts on how social media can be used as an adjacent or substitute piece of research, and focused on the skin care markets. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.Social media plays an important role in how consumers discover, research, and share information about brands and products.
They also have a completely different set of expectations when it comes to social media marketing.
In fact 60 percent of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites.

As in the original report, we used logistic regression modeling to uncover the effect of Facebook fans or Twitter followers on brands for the youth market.

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