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A recent infographic from Get Satisfaction and Column Five Media shows that while companies are focusing their online customer engagement on monitoring and responding to feedback—88% monitor and 80% respond to customers—only 20% of the companies surveyed consider their social media efforts to be at the core of their marketing functions. If you embrace social media interaction as a part of your integral customer communications, you can reap a huge benefit.
D Custom is the perfect combination of creative energy and strategic ability that it takes to turn complex content into engaging stories our clients can relate to.

Thank you for being so responsive and providing white-glove service throughout a major shift in our content strategy for web and social media.
Even worse, only 6% consider their listening and engagement efforts to be an integral part of their organization.
It’s important to be honest and genuine when your customer is frustrated, especially when interacting via social media.

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