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Just like traditional direct mail, getting the recipient to open and respond to your message is the first challenge.
If you're new at email marketing, you may also need to review your perspective as to how you regard email addresses.Email addresses are as important as live addresses.
Remember that individuals in house files generally respond better to offers and promos that individuals in rented email files.Use your email file in tandem with postal files.

Individuals in a general email list receive so many offers each week that they are likely to ignore or overlook your message. Remember that each time an individual in your list opts out, you're upping the response rate of your file. Keep in mind, too, that a file containing 5,000 responsive names is better than a database of 50,000 unresponsive individuals.

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