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So your boss wants to boost digital revenue, and you know you can’t do it with banner ads alone. Meg Heckman writes that countless newspapers, TV stations and media companies are making a grab for the $390 billion Borrell Associates estimates will be spent locally on digital marketing this year.
Mike Blinder, who serves as a digital consultant to local publishers through the Blinder Group, tells his clients that about 18% of overall revenue should come from digital products of all kinds.

Courtney is the Audience Engagement Editor for Sales Development Services and AudienceSCAN. A special report on digital marketing services gives insight into this burgeoning opportunity.

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