Cost of internet advertising,jobs listed on ebay,job openings for economists - 2016 Feature

02.03.2015
Ad spending in the digital space is quickly catching up to TV advertising, the biggest ad medium. While TV ad spend took a fall during in 2008-2009 during the economic crisis, internet advertising spend continued on its upward path, offering advertisers more options when it comes to targeting the right consumers and tracking results of media campaigns and ads. The quantifiable nature of internet advertising over TV advertising makes it appealing to advertisers - and offers a range of options from pay per click campaigns to cost per thousand page impressions.


Senior Associate at the Carnegie Endowment for International Peace and a finance professor at Peking University’s Guanghua School of Management. TV networks and stations are vying for their share of digital ad dollars by extending their media brands to the internet and mobile via partnerships with online networks such as Yahoo and MSN - as well as creating their own sites that provide advertising real estate to their advertisers.
Online ads are also less costly to produce than TV ads - it’s not wonder advertisers are moving online.






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