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Roughly nine out of ten US businesses with at least 100 employees are using social media for marketing objectives in 2012, according to eMarketer, and many plan to increase their social media spend for the coming year. Despite this, many of these firms still have trouble making the case for social media investment, because they’re not able to track ROI success. The Actionable Marketing Guide participates in the following affiliate marketing programs to bring you great products and services. Social media marketing (SMM) is not just the preserve of geeks or big-budget advertisers, but increasingly is being used by smaller businesses.
In part this is attributable to social media’s evolution from being a small project outside of the budget process to being an integral part of the marketing plan. By being present and engaged on social media networks, companies cost-effectively increase brand awareness especially through the use of 360° branding.

By supplying the information that prospects actively seek at every step of the purchase process, social media helps close sales. Social media helps generate leads through shared content that attracts prospects such as blogs, Tumblrs, Pinboards and Slideshare.
Social media networks provide the space for brand advocates to engage with each other over their desire to show their brand support.
By monitoring what’s happening in the social media ecosystem, you can distinguish your competitors and better understand their behavior. It’s important to get your content out to multiple social media locations such as Facebook, Twitter, and LinkedIn. As the graph shows, there was a mix of reasons, with promoting the business and enriching the marketing mix in the top slots.

This information can be found on blogs, videos, Tumblrs, Pinterest and other forms of social media. While it can be challenging to close deals on social media, it’s critical to have a call-to-action, trackable promotion code and a streamlined landing page.

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