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29.08.2015
IBM Content Manager Social Media C4 (SMC4) seamlessly captures and releases social media communications into IBM Content Manager, including communications from Facebook, Twitter, LinkedIn, Google+ and other social media applications. SMC4 automatically reads, translates, classifies and routes social medial communications into the appropriate IBM Content Manager workflows or work baskets, such as Customer complaints processing, questions, and change of address requests. Social media messages are stored within the IBM Content Manager repository, providing a single holistic view of all business content management, including social media, PC files, images, video, voice, PDF and other digital files. Once social media messages are captured by SMC4, the incoming messages are automatically analyses in real time to enable the hands free correct routing and work processing prioritization. Using SMC4, inbound social media messages are automically controlled, routed to individuals, or sent to pre-set work queues such as exception handling or complaints process. The primary question to ask about social media is where your audience is actually spending time. A social media user needs to be active on a social media site in order for them to be of any use to you.
Some businesses are missing out on a deluge of leads, because they are absent from niche social media sites. With these questions in mind, let’s explain the social media sites that truly matter. Some social media marketers have argued that Instagram only serves the purpose of image-heavy brand content for companies such as National Geographic. A bonus addition to this Career Focus is a short review of a newly published book on social media careers and job-hunting.


Social media strategists (other job titles include social media community manager, social media content manager, social media coordinator) are in charge of social program development (including governance, planning, project management and operations), success metrics development and analysis, and communications and execution of social media campaigns. According to Indeed’s Salary Search, the average annual salary nationwide for social media careers range from $40,000 for entry-level positions to $100,000+ for senior positions. Social media professionals typically have at least a bachelor’s degree in marketing, journalism, or some communication-related field, ideally also with some relevant social media experience (through internships, freelancing, volunteering, and the like).
Harnessing and utilizing the power of social media correctly and strategically is something all organizations are grappling with, from large and small businesses, to educational institutions and non-profit organizations, to governmental agencies. A great resource for learning much more about social media careers, including detailed sections on the different types of social media careers, foundations of social media education, and how to become a social media pro… is Getting a Social Media Job for Dummies, by Brooks Briz and David Rose. This book is loaded with the information and tools you need to help discover the type of social media job you want — and how to go about getting it! Routing is automated by the SMC4 Social Media content analytics function, SMC4 also provides automatic social media responses that enables replies to be automatically sent back to the sender ensure greatest service level responsiveness, for example to confirm the receipt of their message or acknowledge a specific type of social media communication, such as receipt of a order or complaint. Social media marketing provides a vast array of ways to engage, as well as a wide variety of styles for each platform. Just because lots of other businesses have gotten leads from a particular social media site, doesn’t mean you have to do it too.
Whatever you’re selling, doing, or saying, these are the four social media accounts you need to keep active. But now, women account for 50% of Pinners, which isn’t much of a difference from the other social media sites.


As a social media strategist, you are the leader within the organization for socially-driven brand-based marketing and communications campaigns.
Social media managers, especially those with an eye toward upper management, may want to consider one of a small group of specialized graduate programs in integrated marketing communications and social media.
One of those misunderstandings is which social media sites a business or individual should be on. Finally, you could also find employment with one of the many companies that provide social media, marketing, and branded communications services. But when you approach social media as a marketing channel, things may get a little confusing.
Then, you need to determine optimal messages, posting frequency, cost of social media management, and how to make the most of the billions of people who are hanging out on social media. If you answered affirmatively, then a career in social media strategy may be perfect for you.



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