Business and social media ethics,find career counselor,what is social media marketing used for,subway jobs apply online - 2016 Feature

It has been almost a decade since Congress passed the Sarbanes-Oxley Act in the wake of the Enron, Tyco and WorldCom scandals, seeking to put in place a variety of measures to protect investors and address standards of behavior. But the social media explosion - from email and Facebook to blogs and Twitter – is making a hash of once-resolved issues and creating all kinds of new dilemmas.
No wonder companies are rushing to build new defenses and adopt new policies to reinforce ethical behaviors and learning how to use social media to react to real-time problems.
A year ago, the Society of Corporate Compliance and Ethics and the Health Care Compliance Association looked at what organizations are doing about social media issues.
Technology search firm Robert Half in April asked chief information officers about social networking policies; 38% said their companies have tightened social networking policies, while 17% say the policies have eased. A survey commissioned by Microsoft in December 2009 found that 79% of hiring managers and job recruiters reviewed online information about job applicants, and 70% of U.S.

Corporate and union attorneys went on alert early in November 2010 when word spread of the NLRB’s unfair labor practices complaint involving the Facebook posting. Social media behavior “can have real legal and economic consequences for businesses,” writes attorney Michelle Sherman in a Social Media Law Update Blog for law firm Sheppard Mullin Richter & Hampton LLP. James Hyatt, a retired reporter and editor for The Wall Street Journal, has been writing about business ethics and social responsibility issues since 2005. As frightening as social media might be to business, clearly it has proven to be a powerful tool as well. Over the years, once-controversial practices about disclosure and ethics have become generally accepted standards. FINRA, the successor to the National Association of Securities Dealers Inc., stresses that social media postings can violate industry rules about promoting investments and soliciting customers.

Creating policies to address some of the potential problems is necessary, but more importantly businesses should look at training employees in the use of social media so 1) they don't do something wrong, even outside of work 2) they know what activity could be recognized as doing it right. And in Washington, government agencies are adopting new guidelines defining acceptable social media behavior. And when and if an employee of a company is on a social media sight while working, if the company allowed it for work purposes.

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