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Social media is one of the most effective, if not cheapest, ways to engage with existing customers and increase awareness of a brand among new markets.
To demonstrate the impact of this as a marketing tool, here are five of the very best social media campaigns. Chris Taylor is a brand journalist and content promotion specialist based in the UK and working for social media marketing agency Red Rocket Media.

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Content released over social media can have immediate effects – with themes trending in Twitter in mere minutes. The chocolate firm ran a teaser campaign before the event, then streamed a real-time video of the project, which was seen by 350,000.

Innovative campaigns not only provide you with great awareness about your product but also gives you a lot of additional fans and good amount of engagement.

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