Benefits of social networking for businesses,agency workers,social media better than facebook - Good Point

I have been aware of the benefits of social media for a while now and have used this blog as a pulpit and soapbox to shout from this digital hilltop. The Harvard Business Review Analytics Services recently conducted a survey of 2,100 organisations and discovered that 79% are currently using social media channels. The challenge is to not let the fear of this unknown overwhelm the benefits that the social media revolution can provide to an organisation.
The unique relationship that is generated between consumers and brand over social media is the key point for me. Social media for business is not all about marketing – at the same time it’s about interacting with your customers and fans and actually speaking with them directly.
Some brands and businesses feel pressure to push sales immediately with social media, and the results can be disappointing at times. According to a new report by the Social Media Examiner, the top benefits of social media marketing are increased exposure (89%) and increased traffic (75%) for a business.

Another consideration is that many businesses, corporations and marketers cannot adequately measure the impact and return on social media marketing with their web analytics process.
Webintel Marketing and web design tips - This entry was posted in Industry News and tagged business, marketing, social media.
They also asked them what they saw as the benefits of social media and here are the results and feedback from the real world. Social media is one of the effective way of the gaining traffic and advertising our business.
Social media is not the best channel for driving direct sales, although it’s benefits to an integrated marketing and sales marketing campaign are real and highly valuable. Ironpaper integrates design, technology and marketing for the web to drive meaningful results for clients.
This report helps clarify the perceptions of social media usage in marketing, but it should be pointed out that each individual organization polled practices their craft differently.

It is all about crowd sourcing the sharing of your brand and content so it is amplified by social networks.
Social media, when integrated into a larger campaign and connected to other channels, can be remarkably successful for driving leads, building brand value and affecting sales. Each channel serves a purpose (or more than one) and taken as an integrated campaign, businesses may find much greater value than investing in a single channel.

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