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As the job title indicates, the daily tasks will majorly be carried out on the social media platforms. To most people, this may seem like an easy job, just tweeting, updating posts and sharing but in the real sense, there is a lot more for a social media marketer to do. In Kenya, social media has come a long way from being purely a social tool to a marketing and branding tool.
According to Reppler, 91% employers use social media during the recruitment process, so to say that social media recruiting is a trend would be an understatement.
Now that social media sites are staples of both personal and professional lives, people are changing the way in which they use these platforms.

Gone are the days when social media sites were all about having fun and posting one’s “random thoughts” online. Companies are discovering that they need to join the conversations on these social platforms. Start by sharing that which you are passionate about, join on going conversations and professional groups. Technology is blurring the lines between work and home lives, and people can no longer simply divide their social media accounts into personal and professional. Our business has a simple purpose of connecting outstanding professionals to great careers.

Having said that, professional platforms are definitely far more aligned to your job-seeking needs! There are several benefits of shifting trends in the social media landscape for employers and job seekers alike. This site has been created with a vision to further the success of our consumers by sharing findings and views in the senior professional careers space.

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