Advertising social media sites,acquisition marketing vs retention marketing,job search online - Test Out

Friday Fact Box: South Africans and Social Networking Due to the rapid evolution of the Internet, facts and figures are continuously changing. Facebook has introduced a new advertising program called Sponsored Stories, which turns user's actions on the social network, such as 'likes' and 'check-ins' into ads. Mobile phone maker HTC is set to unveil two new Facebook-branded handsets as part of a deal with the social networking site next month, according to a news report.
Almost 400,000 British adults aged over 50 are using social networking sites from their mobiles, and are three times more likely to access social media sites than younger adults, according to new research. Consumers have much higher expectations of social media customer services compared to more traditional channels, according to new research.
The Advertising Standards Authority (ASA) has launched a new campaign to raise awareness of its broadened remit. Yahoo has issued a weaker-than-expected first-quarter sales forecast, as the online media giant announced its second round of layoffs in six weeks, of about 1 percent of its global workforce.
The CEO of group-buying discount site Groupon has apologised to Japanese customers Monday for a New Year's deal gone wrong.
Propery site Zoopla has launched an augmented reality app for users of Android powered smartphones, letting users search for property listings on the move. Apple CEO and co-founder Steve Jobs is going on a medical leave, the company has announced. Google gained ground in the Chinese search advertising revenue at the end of 2010, after a long decline in its share, according to a Beijing-based market research firm. Social commerce sites LivingSocial has acquired a majority stake in LetsBonus, one of the original European social shopping sites. William Morris’ decision to take an undisclosed equity stake in Agency 3.0 signals the talent agency’s desire to play a larger role in digital media.
This year it announced it was joining with Silicon Valley venture capital firms Accel Partners and Venrock, as well as telecommunications giant AT&T Inc., to invest in consumer technology and media start-ups.

Designed to build brand buzz, the ads draw on Facebook's "like" and "check-in" features, which site members can use to comment on restaurants, sites, events, products and other items they interact with throughout their day.
Twitter introduced its advertising program in April last year, and currently generates an estimated $50m per year in ad sales, according to the report from Internet research firm Emarketer. The social media giant revealed its plans over the weekend, which would mean that users on third-party applications, such as Farmville and Mafia Wars, will see a pop-up window asking for access to "contact information" including address and mobile phone number. The move, announced by the social network over the weekend, led online security experts to warn Facebook's half a billion users to remove phone numbers and addresses from the network. The study from Kantar Media's TGI MobiLens survey reveals that the over 50s market has risen in size by 52% since last year and is set to continue to grow rapidly in the coming months and years.
At a maximum, the widget is something like the magical connection between marketers and consumers, not only replacing the one-way messaging long dominated by media advertising but vastly outperforming it. The study, designed to examine the challenges marketers face in managing cross channel campaigns, and integrating search and display advertising campaigns. For instance, ComScore released the results of a survey last year on advertising effectiveness with various mediums and the responsiveness of consumers to that advertising.
Overall, they found that 28% of respondents were likely to notice advertising on social media and less than that 23% are likely to trust the advertisements they notice.
Even better, plenty are willing to wade into the world of online surveys and advertising offers in exchange for these “must have” items in their games.Though no one knows yet the exact size or potential of the market for virtual goods and services, conservative estimates put it at over $2 billion for this year alone. For the entertainment industry, 66% of respondents were more likely to be receptive to advertising on social media sites while 48% were more likely to be receptive on news and general media websites. Even better, all signs indicate that the growth is just beginning.As more and more social web publishers catch on to virtual currency as an incredibly effective way to not only monetize their traffic but also engage and motivate their users, the trend will only pick up steam. At the same time, the telecom industry had the same number of respondents in both the social media and general media category. And for industries like pharmaceuticals and financial services, respondents were less likely to respond on social sites than they were on general media sites.AudienceIn any marketing campaign, you have to look at the demographics of the audience.

Depending on the audience of a social media website, a campaign can have a better or worse response. One of the prime factors for the usage of social networking sites for fueling up online business is the massive activity of people within these social media sites. Generally speaking, you have to find the right demographic for what you are marketing to have the best conversion.ReachFor a social media site to be an effective medium, it has to have a large audience reach or a large audience that fits your demographic. Right kind of adsThrough a series of research and survey it is revealed that placing advertisement through the social media sites is really lucrative for a business. But placing ads on these sites is not just enough to suffice your requirements of boosting your business.You need to select the right kind of ads to be placed on these sites. You see with social media, we’re better able to target our marketing campaigns to specific demographics because their advertising power is based on the personal information that is entered by the users. For instance, a singles website could target their advertising only to those consumers who are single and looking, a movie studio could target a specific age range that they think would be most interested in their film, and a college could target those who don’t have a college degree. The power of targeting is directly tied to the ability of the consumer to control the information they input in an online community.Other factorsThere are a number of other smaller factors that can influence social media advertising.
First, let me say that I don’t have access to hard numbers when it comes to the average social media advertisements. What I can safely say from my research is that social media advertisements seem to have lower response rate than that of traditional online media.

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