Advertising social issues,what is a career in mediation,advertising agencies in new york - You Shoud Know

22.05.2015
Digital SynopsisDigital Synopsis showcases the best ideas in design, advertising and visual communication. We scoured the internet, filtered the not-so-great ones and came up with this list of 60 hard-hitting ads that deal with social, environmental, health and other issues. While driving is convenient in getting us from point A to B, society also entrusts the driver with the faith that they won’t harm themselves or others with their activity.
She is currently studying Advertising in the Temerlin Advertising Institute at Southern Methodist University.


We are collecting information and examples and cataloging the movement toward social responsibility in advertising. I found it interesting that two different car companies, Ford and Kia, ran print ad campaigns this fall to address issues concerning responsible driving.
Kia partnered with MADD in an campaign to discourage drinking and driving while Ford’s campaign focuses on the epidemic of social networking and phone use while driving.
Ads like these, even if they are still driven by economic motives, will continue to increase public regard for advertising as an institution.


I think this kind of ad message would cause positive feelings with parents and older consumers that are highly concerned with the driving habits of the younger, social networking drivers.




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