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Here’s a closer examination of these 9 social media marketing benefits to help you better exploit your social media with these actionable marketing tactics. While social media marketing is more likely to yield business partnerships for B2B marketers than B2C marketers based on the research, underestimate this benefit at your peril.
Remember in today’s social media connected world chances are that your business contacts and future employees are following your activity as well as that of your employees on social media. Instead marketers should measure improved return on each marketing dollar invested in social media. This means that marketers must become better at capitalizing on each social media interaction.
Change your thinking from increased interaction to more effective interaction, even if this means additional resources are needed for better quality content or supporting social media advertising.
While sales should be higher on this list of benefits, the bottom line is that it’s difficult to attribute revenues back to each piece of marketing touched. Yet in today’s multi-platform, multi-device world, the reality is that multiple pieces of marketing contribute to a purchase.
Appreciate that social media helps drive benefits for your organization across 9 different categories.
Tags 2014 Social Media Marketing Industry Report, Chart, Research, Social Media Benefits, Social Media Examiner, Social media marketing, tip. The Actionable Marketing Guide participates in the following affiliate marketing programs to bring you great products and services. This April 2010 social media marketing report ‘How Marketers Are Using Social Media to Grow Their Businesses’ by social media examiner is well worth sharing with your colleagues.

A business who uses social media as one of its marketing tools will have available to it many benefits. Whether you are a brick and mortar business, online business, home based business, or a small business, you can see benefits of using blogging and social media. The premise that social media marketing actually opens up communications between you and your market is supported by the chart below.
If we take this premise as true as there is no reason not to, we should be looking for ways to take advantage of how we can accomplish this.
Finally, if you are not using a blog or social media to market your business or professional service firm, you should be. Social Media Optimization is a very effective methodology that can help a website build organic traffic using social networks.
With social media optimization, comes a fantastic benefit – it helps you develop a good link profile so that your website gets quality traffic from search engines as well. It is of extreme importance that your website become a part of the online community in order for your social media optimization to be successful and in order for your site to get more links. This is a Detailed Breakdown of the Advantages that the Dedicated Resource Model vis-a-vis the Conservative Project Model. Incorporate your 360° brand into every interaction you make on social media to support your image. Make targeted offers and special content only on social media so that your customers will want to be associated with you there.
Understand that social media is part of the sales process but not necessarily the entire thing.

Every planned piece of content and communication posted on a social media platform should be optimized for search, especially since social media interactions show up on search engine results pages (or SERPs). Distribute it to everyone involved in social media marketing and related teams such as your web team. Assume that the executives and sales team are looking at your presence and your employees’ presence on social media at a minimum to gain insights to help their business relations.
The reality is that, while some social media platforms may be free to use, they were NEVER free since they required employee effort and other resources.
This means employee time (across disciplines such as marketing, creative and technology), resources and outsourced support. Encourage social media followers to take the next step such as signing up for emails or looking at product on your website. The 1898 respondents were mainly from the US, aged 40-49 as a median, 60% female, 57% in B2B and 43% B2C. Webmasters have the option to invest either their money or their creative skills to generate organic traffic from social networks. Understand that customers trust other customers more than they trust your marketing communications.

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