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Printing Paper Type Descriptions
Paper 101
Standard House Paper Stocks
24# Uncoated Text and 28# Uncoated Text
- The 28# is thicker and heavier than the 24#.
- Standard uses: this stock is commonly used for envelopes, also called White Wove.
70# Uncoated Text
(is slightly thicker than copy paper)
- This ultra-premium uncoated (non-glossy) white stock is guaranteed safe for laser printing.
- Feels thick and substantial in your hands, and is the best type of uncoated paper stock available for full-color printing.
- Standard uses: we exclusively offer 70# Lustre for stationery, envelopes, and newsletters.
80# Coated Text
(is the thickness of a quality magazine page)
80# Gloss Text
- Standard glossy paper provides an excellent opaque base for rich process color printing.
- Standard uses: brochure printing, catalog inserts, flyers, posters, etc.
80# Dull/matte Text
- This stock is finely coated with a satin finish.
- It provides an excellent opaque base for easy to read, crisp typography.
- Standard uses: brochures, newsletters, catalog inserts, and flyers, etc.
100# Coated Text
(is 25% thicker than 80# gloss text)
100# Gloss Text
- Similar to the 80# gloss text, but 25% thicker and heavier, for a more substantial feeling piece.
- Standard uses: brochures, information sheets, self-mailers, posters, and door hangers.
100# Dull/matte Text
- Thicker and heavier than our 80# dull/matte text for a more substantial feeling piece.
- Provides a non-glossy, opaque base for detailed, crisp printing.
- Standard uses: brochures, information sheets, self-mailers, posters, and door hangers.
80# Coated Cover
(is the thickness of a postcard or baseball card)
80# Gloss Cover
- This stock is coated with a glossy finish, making photographs and other images look beautiful.
- Standard uses: durable, heavy-weight brochures, catalog covers, and packaging.
80# Dull/matte Cover
- Our dull/matte cover is a thick 9pt cover stock with a smooth, non-shiny coating.
- It is well suited for detailed, crisp printing without sacrificing the ability to easily write on it.
- Standard uses: typically used with our 80# dull/matte text option for catalog or booklet pages.
100# Uncoated Cover
(is the thickness of a standard business card)
- This bright white, uncoated smooth #1 grade cover stock is 14pt in thickness.
- You can easily write on this stock.
- This heavier option is a great companion to our 70# uncoated text for texture consistency across your marketing materials.
- Standard uses: great option for appointment or reminder cards and business cards.
120# Coated Cover
(is the thickness of a standard business card)
120# Gloss Cover
- This is one of our most popular papers.
- It is a heavy 14pt stock with a glossy, coated finish.
- It makes photographs and other images look beautiful. UV coating, often called liquid lamination, is a great addition for added pop and shine.
- Not recommended for cards that you would like to write on.
- Standard uses: business cards, brochures, hang tags, and presentation folders.
120# Dull/matte Cover
- Our dull/matte cover is a substantial paper with a smooth, non-shiny coating.
- It is a heavy 14pt stock well suited for detailed, crisp printing without sacrificing the ability to easily write on the paper.
- You can also add UV coating on the front of a dull/matte card to add pop to the side that isn't needed for writing.
- Standard uses: excellent choice for business cards, postcards, and greeting cards.
160# Coated Cover
(about 30% thicker than standard business cards)
- At 18pt, this is our thickest and sturdiest paper stock.
- It has a glossy, or dull/matte smooth finish that produces vibrant colors and professional image quality.
- It works really well for die cuts and foil stamping.
- Standard uses: business cards, postcards, hang tags and rack cards.
Premium and Specialty Papers
SmartFlex® Synthetic Paper
- Our standard plastic substrate stock is flexible and water, heat and tear resistant.
- Available in 6pt, 8pt, 15pt and 20pt thicknesses.
- Tree and Pulp Free and 100% Recyclable.
- Standard uses: maps, menus, door hangers, posters or any product that can benefit from the increased durability of plastic.
Premium Papers
Coatings
Aqueous Coating
- This clear coating is used to protect your printed pieces.
- It provides a high-gloss surface that deters dirt and fingerprints.
- Improves the durability of postcards as they go through the mail, and protects business cards as they get shuffled between clients.
- It also looks beautiful on brochures, catalog covers, and stand-alone flyers. Learn more...
UV Coating
- UV coating, often called liquid lamination, is a highly protective, ultra-shiny gloss coating that we apply over aqueous coating and then cure on a special machine using ultraviolet light.
- The solvent-free UV coating provides an extremely hard finish that's chemical and abrasion resistant.
- It makes details really pop! On deep colors, it results in a stunning, almost wet appearance.
- Perfect when you want a durable, environmentally-friendly piece with a richer, high-end look and feel.
- NOTE: UV Coating cannot be used on the addressed side of mailed pieces, unless the address is printed first and then the coating is applied. Learn more...
Soft Touch® Coating
- This coating creates a velvety texture.
- The paper becomes "soft" to the touch and increases the tactile appeal.
- Softer look and feel than aqueous or UV coating, while creating a barrier which is fingerprint resistant.
- It dries fast, is non-yellowing, and is eco-friendly.
- Luxurious and sophisticated are words often used to describe the finished product. Learn more...
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One of Our Teams
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