MAY 2013
•
HEMISPHERESMAGAZINE.COM
Third lesson: Perfect one idea before
moving on to the next. In Mann’s case,
when she called John to say she and her
sister were ready to add a clothing line, he
told her to slow down, to first make sure
everything was running smoothly—from
manufacturing to financing—in the body
jewelry business. Once that happened,
they would be primed to expand. And
nowthey are. The sisters’ first fewclothing
pieces will debut this fall.
John knows how vital it is to have a
sounding board. In FUBU’s early days, he
spent hours brainstorming with Stephen
Serota, who’ddatedJohn’smother for years
and who became something of a second
father tohim. “Doyou thinkwe could try to
build a business?” Johnwould ask. “Do you
think we should borrow some money?”
Serota respondedby outlining the options:
John could get investors to establish a
retail enterprise, or he could cut out the
middlemen and sell his products directly.
Eventually, having decided on the la er
approach, John startedmaking the rounds
of clothing stores to hawk his wares, pick-
ing up investors along theway. Evenwhen
John seemed uncertain about which path
he should take in establishinghis business,
Serotaneverdoubtedhehadwhatittookto
succeed. “Daymondalwayshadaquiet con-
fidence,” he says. “It was part of his DNA.”
REYNAGOBEL
is a New York–based health and
finance writer who has always made a point of
taking her mom’s advice.
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INDEPENDENTLY OWNED & OPERATED
