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Now though, using the tools and technology available to you, you can hack your way to a bigger fan base faster than ever before. The problem is that, not only is it impossible to make converts out of every one of the seven billion people on this planet, trying to please everyone is a failing strategy.
If you have less than 100 fans or email subscribers, it’s time to get out there so you can share your music with the world. You might have to spend some time grinding it out at this stage, playing otherwise less-than-ideal venues that may not even pay for your performance.
However, this is the groundwork you’ll need lay in order to move onto the next steps, which are far more strategic. Once you have a decent sample size (100 fans should be enough), you can start learning more about who your fans are.
The assumption here is that, by showing up in places where your existing fans are already hanging out, you’ll be able to gain the attention of other like-minded people.
Most of the guides on this site are by Shaun Letang - the founder of Music Industry How To. When I spoke about what was going on in my life, he made meaningful comments about how pain was not just a physical response to trauma but often stress related.
As he massaged, manipulated and eased the pain out of my limbs, our conversation was just as much of a relief.
It’s rare that I get to experience a therapeutic approach that I can recommend so full heartedly.
If anyone mentions to me that they have back pain (or any other pain!) I always remember him and give a warm recommendation. Listen – when you can really hear your client (and they feel heard!) then you know exactly what to offer and they will accept it. Feedback – no, that doesn’t mean the chance to blame or judge your client but warm heartfelt feedback that appreciates and honors them. The truth is, this isn’t about getting people to love you, it’s actually about loving them. About Our GE Network Expert - Lisa BloomLisa Bloom is a highly professional and accomplished Storyteller, Professional Certified Coach (ICF) and Training & Development Expert with more than 20 years experience working in public and private sectors, high-tech and financial services environments. There are well over forty-two million active Facebook pages so if you want your page to stand out from the crowd you will need to grow your audience and get more Facebook page likes. Facebook is constantly evolving and that means there are more reasons to like Facebook Pages than ever.
Facebook used to have a build audience feature that enabled you to send up to 5,000 invitations at a time to your email contacts.
Unfortunately in 2015 this feature was removed, probably as an effort to get more people to buy Facebook page like ads.
You can send your own invitations to your email contacts using a regular email service like Gmail. Keep in mind that Gmail has a sending limit of 99 recipients per email and 2,000 emails per day (which is why I prefer to use the email marketing service Aweber). Use the BCC feature to include the emails of many contacts at once and this will prevent their emails from being shared with other people copied on the email. Here’s the message I used to tell my email contacts about my page Marketing Strategy HQ. I’m emailing you to let you know about a new Facebook page I just launched for my blog Marketing Strategy HQ. This is where I’ll be sharing my best tips to help you get more traffic, leads, and sales.
I’d really appreciate it if you like my new page and if you do you will get my best content first.
The email above helped me net hundreds of new Facebook likes so I’m confident that writing something similar could work for you too. Keep in mind that the build audience tool has been removed from Facebook pages so I recommending starting the video 52 seconds in at Facebook likes getting strategy #2. A more effective way than using the invite feature is to send a personalized message directly to your friends who are the most likely to join. Send short messages asking your friends to join you in your professional page and give them an idea of what kind of content they should expect.
Taking a few quick minutes to send personalized inbox messages asking people to join your page will get more friends to join and pay attention to what you are doing with your page.
Give your fans great content and prizes and this will get your fans posting about your page so that they are in the top of your mind when it comes time to dish out the goods.
Create a custom experience by asking your fans what kind of content and prizes they would like the most.
Really care about your fans and find ways to go above and beyond with the content and promotions you launch on your page. Your Facebook profile page is highly visible so use this to your advantage by including a link to your page right below your profile picture. You can list multiple links in this section but I recommend featuring just one as this way there will be a clear call to action. Note: If your page is new and you do not have many fans you may not be able to set this link up.
An eBook or eCourse are two types of incentives that are excellent for attracting new fans. If you are the owner of multiple Facebook pages you can interlink your pages by liking one page with the other page, and vise versa. I have liked all my other pages with the fbAdvance page and this helps those pages get more likes from the exposure they get near the top of my fbAdvance Facebook page.
Another way you can leverage this feature for growth is to contact the admin of another Facebook page in your niche and offer to cross promote their page. The better you know your audience the easier it will be for you to target your content and get great results. In addition to the age and gender of your fans insights also let’s you know about the most popular counties, cities, and languages of your fans. Build links to your Facebook page everywhere and include calls to action for people to join your Facebook page in all of your marketing materials.
Of course the five tips above are just the tip of the iceberg when if comes to building your Facebook fan base. Send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes). The Facebook Page Plugin has gotten me thousands of free fans for various pages I have developed over the past several years.
This plugin works for me and I’m sure it can work for you too, so long as the site you insert it into nets a steady stream of traffic. Installing this plugin into your site is easy: simply copy and paste the code into a the sidebar of your site. Getting people to visit your website and your Like box is another challenge so here are 101 traffic tips I wrote to help you get more people to your site. This feature will attract traffic to your page by posting on the page of the brand or person you tag. People are more likely to share content after it has already been shared, and every time someone shares your content this includes a link back to your page that could lead to new fans.
Connecting your page to Twitter is an excellent way to convert your twitter followers into Facebook fans. Using this strategy will cause all of your posts to be sent to twitter, with a link back to the Facebook version of the post. If you host (or attend) an event with several of your fans take a bunch of pictures, post them to your page and then get your fans to tag themselves in the pictures. If you can get your fans to upload pictures to your page, or tag themselves in pictures you uploaded, this will post to their walls as well and will lead to additional traffic for you. Since Facebook is so widespread you can use any forms of traditional media and achieve results.
Newspapers, Media Buys, Radio, and TV all work, but are often less cost effective than innovative social media strategies. If you do email marketing send a message to your subscribers letting them know about your fan page and consider including a link to your fan page in every email. Building meaningful connections and you will lay the firm foundation of a successful community. Business cards are cheap & effective, that is why nearly all business people use them to this day. For the small investment that business cards you can use them to net several hundred new fans for your page! Throw a link to your Facebook Page on your card and some people will certainly check it out. Use the link for your Facebook Page and you have automatically created a QR code that you can add to the back of your business card. Strive to write helpful, detailed comments and these will attract more attention and get more people clicking through to your Facebook page to subscribe for more. LinkedIn gives every user three slots for links to whatever you’d like right on your profile. You can make the anchor text of these links whatever you like, so I recommend using a call to action such as: Join my Facebook page. Facebook videos are very underrated, and can provide a great way to drive traffic and Fans to your page if your video content is compelling enough for people to share it.
When you embed a Facebook video on another website this video includes a watermark link in the top left corner to the fan page it came from. Hiring a designer to help you get an awesome looking logo or timeline cover will help you attract new fans. I have found two excellent designers from the website Fiverr and they both charge me just $5 per design!
Make sure that your Timeline cover image does not violate any of the Facebook Page Guidelines so that Facebook will not have a reason to suspend your page. Do your best to deliver an awesome experience for those who interact with your page by creating and posting epic content.
The viral feedback this can send into many peoples Facebook news feed will enable you to pull in many new free fans for your page. To watermark images use an image editing program like Photoshop or the free web image editing tool pixlr.
I use Camtasia to record any screencast videos I create and they have features that make adding a graphic with a URL easy to do.

If someone likes you enough to buy your product then there is a good chance that they will like you on Facebook as well. If your blog promotes products or services this can actually make you money when you post about new blog posts on Facebook. Google sends me visitors daily as long as my content is ranking, whereas how much traffic Facebook sends me is largely dependant on what I post. Make sure your blog is equipped with Facebook Like buttons and other social media buttons so your fans can easily spread your content and bring you free traffic. Using this knowledge you can analyse and determine which activities are driving the most growth for your page and increase these outlets to amplify your success. Get the conversation going by mentioning your Facebook page in blog posts and in every day conversation. Installing a like button into your posts will help drive extra traffic to your posts and it will also show that Facebook is an integral part of your brand.
The more you can integrate Facebook with your site the more likely people will be to join your Facebook page. By using Hootsuite to manage your Facebook pages you can maximize engagement by scheduling your posts ahead of time. If you post 2 status updates a day for your page over five days this will get you far better results than posting 10 updates in one day. Pages now have post scheduling build in so if you are managing just one page at a time this is the best way to schedule updates.
To schedule a post simply click the clock icon in the bottom left of the post update section on your page.
By highlighting one of your best fans every month you indirectly encourage fans to engage more, so that they can win the coveted fan of the month title the next month. Offer a monthly prize, such as a cool free product or service related to your brand, and the competition for this title will only increase.
Do your best to add value and answer questions with your posts, and people will be more inclined to click your link and join your page. Do the same for your page and it makes it much easier to share your page on Twitter and elsewhere on the web.
The more friends you have, the better your chances will be that some of these friends will join your fan page. Updating your timeline cover is a smart way to attract attention to your page by being a very visible piece of content in the news feed of the fans who see it. If you gave away shirts (or mugs, or stickers) like the one below with your Facebook url on it you will get people walking around and promoting your Facebook page for you everywhere they go! The two page directories that pack the most punch from my point of view are the page finder and like this fan page. Since your status updates typically only reach 18% of your fans this can be a great way to extend your reach via the friends of your fans. Despite only having about 600 fans in my new Social Media Power Facebook page at the time I was able to reach over 5,000 people, get 29 likes, 7 shares, and attract 11 new likes to the page.
Check out the email signature tool wisestamp for a creative way to link to your social profiles. Note: This article has evolved into our epic new guide 101 Ways to Get More Likes on Facebook. If you have not posted on your page in weeks or months the odds of someone who notices this liking your page are slim. The more active you are on your page the more opportunities you give yourself to engage with your audience and get more Facebook page likes. I recommend checking in on your page at least once a day and posting at least once as well. There are many different ways that you can use your website or blog to get you more Facebook page likes.
By creating content that people are compelled to share you will drive more traffic to your site and this will convert into more Facebook page likes for you.
The more links to your Facebook page your site has the more new Facebook page likes you will get.
By giving someone the responsibility of managing your Facebook page you can rest assured that content and engagement is actively managed so your page can actively grow. Let us know your favorite tip and feel free to include your Facebook page URL in your comment below.
Garin Kilpatrick is an Internet business developer, social media strategist, and the founder of this blog! Now this is so much appreciate, so many things I would never think of…thank you so much, I shall make the conscious effort to try and lot of these tips. The popular social networking site Facebook is a great place to advertise your fan page and get thousands of fans with timely and focused effort. Do spell it out concisely and politely that you'd appreciate it if they clicked "like" on your fan page. If any of your good friends are highly influential on Facebook, ask them if they mind inviting their friends to become fans of your fan page. If you're a fan of other Facebook pages, add your comments and links on their status updates as often as reasonable. Photo tag: Ask each winner if they wouldn't mind uploading a photo of themselves holding the item if they win something tangible, and ask them to tag themselves in the photo they've uploaded. Whenever you add information about yourself to a user or contributor page on a social community site, include the Facebook link. If possible, think of ways that you can create exclusive content that only gets published on your Facebook page – this means adding links and information that only shows up on your Facebook page and not on your site or blog.
Equally, don't let your account stagnate; if you're heading off on a 6 week cruise, have regular input fed into a third party program such as Hootsuite, ready to upload regular content for you while you're away.
Be sure that the person employed to be your community manager has familiarity with Facebook; if not, have them trained before unleashing them as they'll find it easier faster. Tell anyone in your team, company, or partnership to remember to remind people to visit your Facebook page whenever they give a speech, presentation, or talk. As upgrades and changes are made, keep up with them and try to be one of the first to either use them or critique them. This video describes how friends can suggest your fan page to other friends and how the fan page phenomenon works. Don't be afraid to be creative if you're a company or business; finding creative ways to connect with your existing and potential customers is still a learning process and part of that process will include failing, which is fine too![2] What matters most is that you keep trying by listening to, engaging with your fans and being courageous enough to be honest about what doesn't work and being ready to change for the better.
Once you have a handful of fans, updating your page often can be especially helpful for communicating with customers if your page advertises a business such as a restaurant or bookstore. Use any opportunity to insert your page URL into things, including press releases, advertising signs, business cards, shop walls and windows, public transportation advertising, etc. Another tip is to post pictures that won't ruin your rep at work or school, but attract likes.
Meet Stephen, a wikiHowian from the US who has been active in the community for over a year. It's natural to have an inexplicable need for more social media followers, fans and subscribers. April 21, 2011 by Tracy Sestili The question I often get when conversing with others about social media is “How do I increase my Facebook fans?” Then before I can answer, some slick marketer interrupts with, “I think Facebook ads are a great idea to get more fans!” Ugh.
After a fair amount of research and experimentation I’ve developed this guide to getting Facebook Likes.
Truly Valuable Facebook Fans are actual living breathing people who are within your target market and in a position to buy from your business. Real but Not as Valuable Fans are also actual living breathing people but who exist outside your target market and are unlikely to buy from your business. This is the toughest job and it really helps to offer some incentive to people to take the effort to Like your page.
Most of the techniques above will yield some Real Fans, but the most effective way is to run a contest and post it on key contest sites. There are freelancers and businesses that specialize in creating fake Facebook (and Twitter etc) profiles so getting hundreds or thousands of fake Likes is as simple as buying the Likes on fiverr, odesk, or other outsourcing sites for a few dollars. Then like us (opens in new window) to see daily music business guides & discussion that'll help you move your music career forward. If after reading this guide you want a much more in-depth plan, one covering all you need to take your music career to the next level, have a look at The IMA Music Business Academy. Next time you feel hesitant about appealing to a specific type of fan instead of the entire world, remind yourself of this example.
Remember though, none of what you've learned will matter if you don't know how to get your music out there and make people WANT to hear it. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Make time to prepare properly and do research if you need to, so that you can offer full support to your client.
When you go the extra mile for your fans they will go the extra mile to help you grow your page and succeed. Once your page is established and has an established fan base it will show up and you should be able to create this direct link to your page. I have bought successful solo ads in the past from internet marketers on the webs largest internet marketing forum, The Warrior Forum. Facebook pages are always going to be a work in progress for everyone but once you find that one magical piece of content that gets shared lots, the likes start to flood in. It's not so much hard as methodical – if you apply yourself to regularly following through on getting fans and keeping them sweet, then you'll find your fan base continues to grow and grow. Even if you're not a company, business, entrepreneur, cause, etc., you're still developing a brand as an individual or hobbyist "social media expert", even if unwittingly so. Once your Facebook fan page is published (or refurbished if needed), it's time to spread it as much as possible through your actual friends. Ask your friends to suggest your page to their friends as well, both on Facebook itself and through any other methods they're comfortable with (such as Twitter or by email).
You can return the favor many times over by highlighting them now and then on your increasingly popular fan page! You'll most likely get the best results by posting your comments to pages with hundreds of thousands or even millions of fans, and by being one of the first to comment on updates made on those pages.
Have your fans win something, whether it's a cyber-award you bestow on them, or a real, tangible product or service from your company, such as an eco-bag, a free dog wash, or a can of vanilla roasted peanuts.
This is a cool way of encouraging them to spread the word; many fans will do this because they'll be excited and grateful.

For example, use your Twitter address link box to place your Facebook page URL rather than a site address. This will create a reciprocal relationship that encourages them to share your Facebook updates with their followers and fans. Upload some great photos worth viewing and include your Facebook URL as part of the description, such as "For more great shots or information, see XXX". Using the "like" buttons or boxes makes it easy for people to find your fan page and to "like" it from your site or blog. People will be more inclined to keep visiting and to share your content if you maintain regular, interesting, and updated content. For example, perhaps you have recipes, news updates, or links you'd like to share with your fans that you're not sharing on your site or blog. Don't just plug your own product, service, or interest – be generous in diversifying what you're sharing with your fans and they'll reward you by sharing the content, which in turn encourages others to join your page. Keep an eye on the Facebook statistics to see how many readers stop following you, or block the reading feed. Suddenly popping up again out of the blue can cause people to unlike your page because they'd forgotten you existed and no longer have the same level of "trust" or interest in your page. There are a number of social network communities springing up that do nothing else but support one another's social media pages and links in return for you doing the same for all the members. If your page starts to grow enormously and you don't have time for it, find someone who does.
Naturally, don't do this where it'd be considered spamming or overkill but use it wherever it's appropriate, such as at the end of a blog post, in a forum post, or as part of an article explaining what you're mission is all about, etc.
In addition, add it to anything you email out to site or blog followers, such as e-books, newsletters, updates, etc. This can be helpful where you're a company, business, or someone who sees the benefit of spending a little to gain a wider reach for your Facebook page. If you're willing to pay a fee, Facebook will promote your page and help attract more fans. Facebook continues to evolve, as do your own strategies and needs for your fan page and your related online business or hobby pursuits. It requires constancy and consistency, as well as ensuring that you're also reciprocating the efforts of the fans who are actively supporting you and sharing the information and updates you're providing.
This sort of knowledge is looked upon with respect by those yet to adopt changes, and you can easily become a leader in setting a new trend.
Instead of repeatedly trying to convince them to suggest your page to their friends', give them a good reason to do so. He enjoys reviewing recent changes, editing and approving new articles, and improving articles that need help. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. They are also fine if you have a particular campaign they are associated with, such as an awareness campaign for a cause or a promotion or contest.
Create a targeted ad with the “like” button for a specific campaign (and the campaign should NOT be “Become a Fan or Join our Facebook page…” such as a product, a sale promotion, an awareness campaign.
Promote it via Twitter and tweet to your constituents that you have a FB fan page and be sure to provide the link.
Host a contest or a give-away where the condition is that the person needs to get 5 friends to “like” your page and in return they get…x. Do a specific email campaign to your constituents letting them know that you are trying to reach a Facebook fan page goal. Engage your constituents because you can 10,000 fans but if they are not “active” fans then it doesn’t really matter how many you have on FB or followers on Twitter.
She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business. I will be able to incorporate some of these suggestions and appreciate the valuable information and time spent sharing the knowledge. This article will help you to learn of a number of ways to popularize your fan page in an effort to increase its chances of being read by the masses. What might not be so obvious to people or businesses new to social media is that the fan page and "liking" is a relationship-building marketing tool with great potential. As such, it's important to plan the page's appearance and content in some detail, including the image that you want to project from the outset. Word-of-mouth and genuine friendship trust can be used to your advantage to obtain "friends of friends" who will possibly have similar interests to yours or will be thrilled to start following your page if you're a business or cause. Don't overdo your links, however; keep it to a reasonable amount or you'll risk annoying people. These photos appear on your Facebook page in a "Fan Photos" folder (you could term it your "winner's" club, a page for others to see and aspire to!) and the tagged photos also appear in their own stream, encouraging their friends to check out your page. If you have a lively Twitter account, curiosity will cause a lot of your Twitter followers to click and follow through to your Facebook page.
Be careful using direct messages to send your Facebook link; more and more people are wary of "automated messages" as they feel that you're not being genuine using these.
And you want them sharing that content, so ensure that it's the type of content people love to share, such as photos, photo sets, videos, and links to really interesting articles (including how-to's). This is a real incentive for people to like your Facebook page and follow it regularly; your readers will grow to look forward to the exclusive updates and will spread the word for you (see "Tips" for "fan only" content). Their comments show up in their stream for their friends to read, again serving as an indirect incentive to get new fans.
Too many doing either of these activities can be a sign that you're updating too frequently or your content is off course. This can be a highly beneficial way of getting trusted people who might be have completely different business, hobby, or personal interests from your own but who are willing to support you because you belong to their community of trust. This is vital for a company or business page, as regular and consistent connecting with fans is necessary.
This includes answering or responding to comments left on your fan page, dialoguing with regular or "power commenters" (including following and sharing their other social media input), giving people information, stories, opinions about things that are of real interest in your area or industry and not just promoting your own product or services, and now and then being talking openly to people about what you're doing in your company or business. If you're a guest blogger, ask the blog owner you're posting on if they'd mind introducing you with a link to your Facebook page. Even some hobbyists can see the benefit in doing this if they're considering trying to make a living from blogging or running a website online. It's a good idea to promote something that is recent, updated, and hopefully reflective of things happening currently. If you're patient and persistent, you will build a reputation as a trusted Facebook "brand" and you'll start being noticed as a good performer worthy of discussion in broader social media circles, not just in relation to your product or service. If the reader hasn't "liked" the site yet, the link will simply alert the reader to the fact that they need to "like" the site in order to get the deal. He’s on a personal mission to help clean up articles with personal references in them, and he’s proud of becoming a New Article Booster. On your FB Fan page under your logo, click Edit Page, on right nav, scroll down until you find Promote with a Like Box (under the Promote Your Page section). If they are truly your constituents (and not a list you bought) then they won’t mind helping you out. By sharing this information I hope you will be spared some of the learning curve I experienced. If you already have a fan page but you're not thrilled by the image you're currently projecting, now is the time to fix it!
And if you're a business, don't be surprised if a competitor does it back to your page; smile it off, as it's all part of the social media game! Whatever community you join, always be sure to include a link back to your Facebook page so that curious readers can find and connect with you there.
While the button is handy for sitting above posts or articles, having the box to one side is great because it shows real faces of the people who have already liked your Facebook page, and will include the statistics on people who are already your fans for potential new fans to learn about.
Besides which, comments help to create a solid sense of community on your Facebook fan page and show new fans that it's worth sticking around (and that you're a friendly and timely responder!). With such a network of people spreading your Facebook fan page link around, you'll gain more fans. Plus, you'll gain helpful information from having a community manager analyze the statistics of your fans and their responsiveness. Even the occasional humble "well, this didn't work!" update can tighten your fan allegiance as they see your honesty too. There is nothing more exciting than finding out you've hit someone else's blog or article as an example of how to relate well on social media! It can also help to ensure that you don't fall afoul of spamming or annoying other Facebook users by not keeping up with changes that are implemented to stop anyone misusing Facebook with too many marketing strategies, and knowing that well in advance is a good thing for your "brand". Whether or not this works for your page would really depend on the quality and desirability of what you're offering and then you'd need to maintain quality content to keep some of those folk who liked only long enough to get what they wanted and then "unliked" your page again! He really appreciates that the wikiHow community is full of friendly people who are willing to help you learn and grow. They are not completely useless because  they may have some friends in your target market that could be exposed to your business because they Like your page. Or for an in-depth fool proof guide on how to get people to listen to your music, get our online music business course here. If you have work colleagues, supporters of whatever it is you're doing (such as running a charity, starting a website, blog readers, etc.), ask these people too. Among the choices, it's helpful to use "Show Stream" and "Show Header" because this lets people see what you're posting to your Facebook page and they can click through immediately.
And always respond quickly to complaints.[1] All of this interactive responsiveness provides a sense of connection for your fans, and if you're doing this really well, you'll find your readers start to bounce back ideas and opinions, that you can learn and benefit from too. For example, say a major magazine or newspaper had just run an article on a renowned celebrity getting sorted after being bankrupt.
Write a Facebook fan page post about dealing with bankruptcy and put in associated keywords, with perhaps an image. Make a decision as to whether you think the cost is worth it, along with the length of time for advertising; if it's worthwhile in your estimation, go for it.
And those fans who "liked" your page as a result will have their "like" showing to their friends, so you'll likely gather up some more people even after your advertising ends.

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