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So what are the fundamental things you MUST do to get your first 1,000 fans on Facebook and consequently your leads & profile?
Here’s 10 Steps which, if carried out with gusto and invested in regularly will bring you untold rewards of great engagement and exposure! I know this sounds obvious, but actually you wouldn’t believe how many boring pages there are on Facebook. One of the ways to do this is to ask yourself – Will this content I am about to publish create CHANGE!
All great questions to ask as you make a post and I mean any post, from a small status update to a full on promotional campaign. Also this great study done by Jeff on the 3 Content Types That Drive the Most Interaction on Facebook will aid your journey tremendously in becoming an Epic content creator! In the meantime by content I mean, status updates, videos, images, comments, blog posts, webinars, contest. You could also send a message out to some of your nearest and dearest and ask them to share with their community.
Something you can do though, that is super powerful is to post about your new page on your personal wall, (include a photo), asking your friends to like it. You can also set up a Facebook event announcing your new page and invite all your friends to the event and of course you can offer an ethical bribe in the form of a free gift, but people need to head over to your page to retrieve it.
The more you can get out into the Facebook community and comment on others posts, get involved in the conversation, like pages and generally be a social butterfly, the more you will reap the rewards! PLUS and here’s the biggie… A webinar means you create INSTANT RAPPORT with your audience.
You can also get these ads into the newsfeed and hence pockets (via mobile) of your target audience by using the power editor. Much like Point 1, this leaves it wide open for you to get in there and be original and interesting!
An example of an interesting thread is when it’s more focused on the customer than your business.
The host had posted – in the next 30 minutes I am going to answer all of your questions, post NOW.
Something we used to do was at a specific time on a specific day have a themed event, ie., one very successful one we ran was 60 book suggestions in 60 minutes. Copy the code and paste into the sidebar of your blog or wherever you want it to show on your website.
Why do I need them to like my page if they’re already in my email database Jo, I hear you cry? The more channels you can disseminate information across, the more chance you have of getting in front of the eyes of your target market. Guest Author: Jo Barnes is the creator of Jo Barnes Online a valuable results based blog covering online money making and marketing tips, cool tools to make your business and life easier and HUGE doses of inspiration to help increase your motivation levels and ensure you’re taking ACTION!

Coming back to the post these points are very powerful and if used it properly can give great results. In the step 9, in addition of “like” box to the blog, a button in the bottom of every post in author space is also another way to increase FB fans. Apparently having a page will put your business on the map, you’ll drive loads of leads to your website, blog, offers and make a ton of sales! This of course is great news for you as it means the market is wide open for fabulously designed interesting Facebook pages! You would have to be some kind of Super Hero if you could create EPIC content with every post you make. This is probably the most time consuming role you will have on Facebook but without this your business will grow very slowly!
You can create interest lists for all your favourite pages and people, and then save it as your main newsfeed. If you’re simply looking to get a lot of likes and optins over a short period of time, make the contest super easy. You want it to get out to as many people as possible, so add share links and encourage the entrant to share the contest for an increased chance of winning.
When I first started my Facebook career way back when, I would say that webinars were the biggest draw of fans to my page and customers to my business! If you invite people to attend a webinar with you and you spend an hour or so giving epic content and chatting with your audience you will find there is really nothing more powerful, except perhaps to be in a room one to one with them. As people come to register for the webinar, because you have an interesting page, epic content and loads going on they will of course like your page and engage with your posts. Our posts are only seen by approximately 10 – 15% of our fans so to get our message out into the news feeds of all of our likers, we have to pay! In other words, you post a normal status update, with a very interesting 90 character first line, a fantastic image and a compelling description and then use the Facebook ads platform to target it specifically. He had absolutely loads of comments and questions being fired at him and he went through and answered every single one. We had hundreds of comments, book suggestions and discussions that everyone could get a lot out of.
As you create more content and more posts and hold more events etc, you should be emailing your database and inviting them to come over and like and engage with your page.
The answer is you want to be able to communicate with your prospective audience on a multitude of platforms. Remember there is a lot of noise out there, it’s your job as a marketer to cut through that noise and directly impact your potential customers with your Epic Content! There’s no point in having a page with 100,000 fans if no-one engages, gets involved or turns into a customer! We actually invited Stacy Zapar, not sure if you know her, she’s a LinkedIn professional but also a top Twitter user in the HR community.

But you must strive to deliver the most interesting, relevant and results based content you can for your target market. Check out my post 48 Amazing Content Ideas here, that should get your creative juices flowing!
So if your target market is arts & crafts, it’s no good sending it your pal who specialises in personal finance! So don’t just send this out to a random group of people in your FB address book, hoping someone will do the right thing. You need to be creative with this as it can turn some people off, but on the whole, you’ll get a lot more likes and lots of contest entries also! Make the contest 1 – 2 weeks max and let everyone know as time is running out to enter. Whilst I would rather get it for free, as someone who has been in marketing for over 20 years I can also see why FB are doing it this way and I have to say, Facebook ads are cheaper and more targeted than any offline marketing techniques I have used over the years. These ads show up on the right hand side of the newsfeed like normal ads, but are more descriptive and have the wonderful social element of people liking, commenting, sharing etc.
Email, Social Media, Skype, Instant Messaging, Evernote, Drive – there are so many more options these days. Love your idea re expert interviews and the book suggestions – will plan these into our schedule. Things like including both a profile photo and a cover photo are so simple, but make all the difference. Living room can also be a choice to hang chandelier.  Ceiling chandelier generates a fantasy environment in the room.
You will end up with lots of people leaving your conversation, probably some spam reports and many unlikes! Done correctly contests can rocket your fan base and your customer database in a very short space of time. If you want to increase engagement, encourage reviews or create some user generated content for your site, then perhaps a picture contest or a video contest. With every webinar I market, present and replay I gather a huge new raft of fans and potential customers.
Also going to test out facebook ads – never tried before and possibly some promoted posts. Remember the higher the barrier to entry the less entrants, but possibly a higher quality more targeted audience. You can place lamps on bedside tables.  There are various kinds of lighting globe and lamps are that you can use.

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