To Whom It May Concern:

Did you know that [problem] affects [audience] everywhere? In fact, recently [problem] was featured by [media outlet] and it’s rising in popularity.

This is why I decided to address these issues in my new book, [Title], where [audience] will discover how to [benefit #1], [benefit #2] and [benefit #3].

[Famous person] said, “[quote],” which the author whole-heartedly supports as evidenced by the statement made in [his/her] book, “[quote].” Readers have also acclaimed this book to be, “[quote]” and “[quote].”

I would love to share my insights on [problem] with your audience as I know the knowledge I have can help them [benefit]. Please let me know your guest schedule and if this would be of interest to you, I’m also available last-minute.

Thank you,

[Name]