Follow these instructions to create a marketing campaign in Campaign.
About this task
Each campaign has a business objective, a corporate-defined initiative specific to your marketing
plan, and a date range during which the campaign is effective.
Note: If Campaign is integrated with Marketing Operations, you create campaigns from the
Operations > Projects menu. See the Marketing Operations documentation for more information.
Procedure
-
Select .
The All campaigns page displays the folders or campaigns in the current
partition.
-
Click Add campaign
.
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Complete the Campaign summary fields on the New
campaign page.
Choose Help > Help for this page to see explanations of each
field.
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Do one of the following actions:
- Click Save and finish to save and close the campaign. Use this approach
if you want to do other initial steps before you create and add flowcharts. For example, you can
create and associate offers and strategic segments with a campaign before you create and add
flowcharts.
- Click Save and add a flowchart to immediately start creating a flowchart
for the campaign.
What to do next
Typically, your next step is to add a flowchart to the campaign.
