Search and Display Advertising ROI (Search View)
AD COST & IMPRESSIONS
Search Ad Cost
 
1,000
Number of Impressions
 
$1,000
Cost per 1,000 Impressions (CPM)
AD CLICKS
Click-Through Rate (CTR)
 
2,000
Number of Clicks
 
Cost per Click (CPC)
SALES
Conversion Rate
 
$1,000
Number of Orders
 
$1,000.00
Cost per Acquisition (CPA)
 
Margin ($)
 
$1,000
Search Ad Revenue
Search Ad
Return on Investment
(ROI)
=
Search Ad Profit
Search Ad Cost
= 312.3%
AD COST & IMPRESSIONS
Display Ad Cost
 
1,000
Number of Impressions
 
Cost per 1,000 Impressions (CPM)
AD CLICKS
Click-Through Rate (CTR)
 
2,000
Number of Clicks
 
$1,000
Cost per Click (CPC)
SALES
Conversion Rate
 
$1,000
Number of Orders
 
$1,000.00
Cost per Acquisition (CPA)
 
Margin ($)
 
$1,000
Display Ad Revenue
Display Ad
Return on Investment
(ROI)
=
Display Ad Profit
Display Ad Cost
= 312.3%