| Search Ad Cost |
| 1,000 |
| Number of Impressions |
| $1,000 |
| Cost per 1,000 Impressions (CPM) |
| Click-Through Rate (CTR) |
| 2,000 |
| Number of Clicks |
| Cost per Click (CPC) |
| Conversion Rate |
| $1,000 |
| Number of Orders |
| $1,000.00 |
| Cost per Acquisition (CPA) |
| Margin ($) |
| $1,000 |
| Search Ad Revenue |
| Search Ad Return on Investment (ROI) |
= | Search Ad Profit Search Ad Cost |
= | 312.3% |
| Display Ad Cost |
| 1,000 |
| Number of Impressions |
| Cost per 1,000 Impressions (CPM) |
| Click-Through Rate (CTR) |
| 2,000 |
| Number of Clicks |
| $1,000 |
| Cost per Click (CPC) |
| Conversion Rate |
| $1,000 |
| Number of Orders |
| $1,000.00 |
| Cost per Acquisition (CPA) |
| Margin ($) |
| $1,000 |
| Display Ad Revenue |
| Display Ad Return on Investment (ROI) |
= | Display Ad Profit Display Ad Cost |
= | 312.3% |