The Chasm in the Technology Adoption Life Cycle

Revised Technology Adoption Life Cycle

Start

1

Showing Innovator in the graph

2

Showing Early Adopter in the graph

3

Showing Innovator Early Adopter Gap in the graph

4

Showing Early Majority in the graph

5

Showing Early Adopter-Early Majority Chasm in the graph

6

Showing Late Majority in the graph

7

Showing Early-Late Majority Gap in the graph

8

Showing Laggard in the graph

9

Showing Late Majority-Laggard Gap in the graph

End

Showing complete graph

Figure: "Technology Adoption Life Cycle," from Crossing the Chasm by Geoffrey A. Moore. Copyright © 1991 by Geoffrey A. Moore. Reprinted by permission of HarperCollins Publishers.

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