Multi-Attribute Model for Laptop Preference

CALCULATED PREFERENCE

SET LAPTOP BRAND ATTRIBUTE RATING

1–10 scale, 1 is least desirable and 10 is most desirable

	Large Storage Capacity (Hard Disk)	Fast Overall Speed (RAM)	Light Weight	Low Price
HP
Lenovo
Dell
Microsoft

SET ATTRIBUTE IMPORTANCE

40%

30%

10%

20%

	40%	Large Storage Capacity (Hard Disk)
	30%	Fast Overall Speed (RAM)
	10%	Light Weight
	20%	Low Price