Adapted from Ramon Casadesus-Masanell and Joan Enric Ricart, “From Strategy to Business Models,” Long Range Planning 43 (April–June 2010): 195–215.
Positioning within a Three-Dimensional Business Landscape
Positioning within a Three-Dimensional Business Landscape
Business Model
Market Segment
Profitability
Adapted from Ramon Casadesus-Masanell and Joan Enric Ricart, “From Strategy to Business Models,” Long Range Planning 43 (April–June 2010): 195–215.