Subject: The SAD Diet

Have you heard of the S.A.D. diet?

Well there’s a good chance you’re already on it. 

Or have been.

You definiutely know lots of folk who are on it!

It stands for the Standard American Diet - S.A.D.

And it’s not particularly healthy.

The S.A.D. is made up of: 

- 50% carbohydrates
- 35% fat
- 15% protein

In a nutshell it has too much fat, not enough protein and there’s rarely a vegetable in sight (not including pickles on hamburgers).

(Some would say it has too many carbohydrates too but that’s a matter of opinion and body type).

Making matters worse - apparently 3 out of 4 visits to a restaurant are actually a fast food joint where the food is heavily processed and is NOT designed to make us feel full and satisfied.

Who else has every visit those famous arches and thought “I could eat that again?”

Judging by the obese population - I bet it’s lots!

So what do you do?

How do you change?

What should your diet look like?

Well the key to getting it all right is stop seeing factory processed and pre-prepared food as food.

They’re products.

Change your perception of what food really is.

Then start cooking from scratch.

Use whole foods. Use real ingredients.

You’ll get a better balance of macronutrients (the carbohydrates, proteins and fats) plus you’ll get more  micronutrients too (these are the vitamins and minerals essential for our bodies and our health).

I guess what I’m saying is you need to eat food.

Just like your Grandparents and their Grandparents did.

Eat real food.

You’ll feel fuller for longer.

Your hunger will be satisfied.

You’ll eat fewer calories and ingest more nutrients.

And - you’ll lose weight and live a longer, healthier life.

In this email I wanted to educate you.  Get you to understand that not all foods are equal.  That it’s not just about feeling full.

It’s about getting the right MICRO and MACRO nutrients into your diet.

The macronutrients we’re all familiar with.

The micronutrients come with real food and especially in our fruits and vegetables.

You don’t have to kill yourself going on a crazy diet.

Just start to eat real food.  

See you soon!

[name]

P.S.  [product plug]
