Subject: It’s not your fault your fat…

I have a scary fact for you today.

Back in 1962 only 13% of the US population was obese.

In 2010 it was over 35%.

That’s just obese people.

The overweight population is much, MUCH higher.

As in - over the half the adult population is overweight.

That’s a scary statistic.

It has implications for our health and our health care costs.

And it has even bigger implications for our children.

Sure, some of this is our fault.

I mean…

No one is making us eat more and more.

And no one is making us eat processed, refined products (I refuse to call these things – food).

But…

Someone out there is manipulating us, taking advantage of us and playing tricks with our minds and our bodies.

You see processed foods don’t make us feel full in the same way as real foods do.

And the food companies know it.

In fact they engineer their products that way.

The jargon is satiety – that means a feeling of fullness.  Whole foods make us feel full.   Products pretending to be food don’t.

It’s as simple as that.

The manufacturers of these products want us to eat more (there’s money in it for them) and they want us to believe that low-fat, ready-made meals and all the other junk they sell are perfectly healthy alternatives to cooking for scratch.

It is utter non-sense.

Then you have the media and the clothing industry in on it too.

They are normalizing being overweight.

They’re using bigger and bigger mannequins in shop windows.

They’re changing the labelling of clothing so while you think you might be wearing a small or a medium shirt it is in fact a large.

Sneaky, little salesmen.

These companies are trying to disguise the fact that we are getting fatter and fatter.

Then you have the TV.

When a TV documents the sad stories of super-obese people getting loaded onto trucks and unable to walk it makes overweight people look normal.

Compared with the super-obese, fat people look healthy.

These programs are unrepresentative of the overweight population and they are blurring our vision of what it means to be a normal, healthy weight.

Argh! 

Business – it would appear – is against us.

From loading our foods with sugar and marketing soda to our children these companies aren’t interested in your health.  They’re just interested in taking the dollars from your pocket and they will do anything to get them.

Even if it means putting over half of the population at risk of illness and premature death – they want your money!

It’s criminal and it’s time this ended.

It’s time we start to stand up and take responsibility.

It’s time to turn off the TV and ignore what the media say.
 
It’s time to vote with your dollars.

Big companies chase money and every time you buy whole food and make healthy choices you’re making a vote for these types of products.

If enough of us stop buying products and start buying food - whole food, real food, healthy food – then big business will have to change and adapt.  

They need your money to survive.

So take it away from them.

Vote with your dollars.

The media and the big food companies ARE out to get us and the only way you can win the fight is to hit them where it hurts – in their profits.

It’s time for change.

See you soon!

[name]

P.S.  [product plug]
