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1. Choose Your Language

2. Choose Your Location
     -Global/Nationwide
     -Regions & Cities
     -Customized

3. Write Your Ad Copy
     -First Line: 25 chars.
     -2nd, 3rd & Display URL: 35 chars.
     -Destination URL: <1024 chars.

4. Enter Your Keywords
5. Set Your Max CPC

6. Set Your Daily Budget

7. Review Everything

8. Complete Sign Up
    -Enter Your E-mail & Password
    -Confirm by E-mail
    -Enter Your Billing Info
Your ads will start running right away





Google’s Ad Copy Ground Rules
* ? Concise
* ? Relevant, accurate text
* ? Targets specific keywords
* ? Accurate display URL
* ? Working destination URL
* ? Proper grammar
* ? Capitalize only the first letter of any word
* ? Affiliates: Only one advertiser per website
* ? Trademark compliant
* ? Support competitive claims on landing page
* ? No repeated symbols/punctuation
* ? No double-serving from multiple accounts
* ? No superlatives
* ? No inappropriate language
* ? No direct calls to action
* ? No pop-up windows on landing page






What Do All These Terms Mean?
Ad Group: Has one or more ads, and targets one set of keywords
Average Position: The average position on a page that your ad will normally get seen at
Broad Match: A keyword or phrase in your list without any quotes or brackets. Triggers your ad when people’s searches include that keyword
 Phrase Match: A keyword or phrase in your list with quotes " ". Triggers your ad when people’s searches include that phrase in that order
 Exact match: A keyword or phrase in your list with brackets [ ]. Triggers your ad only when people type in that exact word or phrase by itself
Campaign: Has one or more ad groups, and lets you set budget, language, country, dates & syndication for all of them
Click-through rate (CTR): The number of clicks your ad or keyword gets, divided by the number of impressions
Conversion: When a Google user buys something or requests more information on your site. Google lets you track this
 Conversion Rate: Your number of conversions, divided by the number of clicks
 Cost Per Conversion: For any campaign, ad group or keyword, the amount you spend on Google clicks, divided by your number of conversions
Cost-Per-Action: The amount you pay to get a conversion, opt-in or sale
Cost-Per-Click: The amount you pay each time a person clicks on your ad. May vary over time
 Max CPC: You set the maximum cost-per-click you’re willing to pay
 Average CPC: The overall average amount you pay each time a person clicks on your ad
Daily budget: You set the maximum dollar amount you’re willing to pay for any one day
Destination URL: The actual URL people will go to / go through when they click on your ad. Can be a tracking link
 Display URL: The URL people will see in your ad – has to be the same domain as your landing page
Disapproved: Your ad content doesn’t meet Google’s Editorial Guidelines
Keyword: A search term (word or phrase) people use to find your product or service. Keyword Status
Active: Your ads are showing normally
Ads show rarely: Your quality score is low & you’re being seen little.
Bid is below first page: You must bid Google’s minimum required bid or higher for this keyword to get it to consistently show on the first page
Impressions: The number of times your ad gets shown on Google or its network partners
Negative Keyword: Put a minus (-) sign in front of a keyword in your list, and your ad won’t show when people include that term in their search
Quality Score (QS): Google’s 1-10 assessment of how relevant your ad, landing page & website are to each keyword. A higher QS gets you a lower minimum bid.













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