Shaping the Future of Travel

What happens behind the scenes when you book a trip online? Find out how the travel ecosystem, supported by IT provider Amadeus, leverages the latest technologies to make sure you have an outstanding reservation experience.

Example 1

A software sales manager needs to attend her company’s annual kickoff meeting in Chicago

Example 2

A thirty-something man in Boston heads to New York for a weekend visit with old friends

Example 3

A young couple plan a romantic beach getaway to Belize

Example 4

A family takes a long-awaited trip to Disneyland

CONCLUSION

To deliver innovative customer services, the travel industry is turning to technologies and techniques such as cloud, big data, artificial intelligence, chatbots, and personalization. The core Amadeus platform enables airlines, hotels, car rental agencies, and other travel-related businesses to quickly and easily integrate new functionality and extend the platform with new services and capabilities.

VMware plays a critical role in supporting Amadeus’s platform. Along with VMware network virtualization, VMware Integrated OpenStack ensures that new services can be rolled out quickly anywhere in the Amadeus environment.

Together, Amadeus and VMware are helping transform travel, enabling the industry to provide a seamless experience through every step of a traveler’s journey.

Underlying Technologies
  • She searches for options through her desktop browser...
  • The browser connects to an aggregator
  • Amadeus powers the aggregator that secures the flight, hotel, and rental car
  • Personalization:
    Vegan meal 
  • Personalization:
    Prefers SUV
  • Predictive Analytics:
    Offer for tickets to auto show
  • He asks Alexa to search for options
  • Amadeus powers the aggregator that secures his train
  • Amadeus powers the reservation system used by the hotel while triggering an offering to a local attraction
  • Personalization:
    Prefers the quiet car
  • Personalization:
    Non-smoking
    room
  • Conversational
    Commerce:
    Offer of Hamilton tickets
  • They plan for options on her tablet over breakfast
  • They use Expedia to find a hotel near the beach
  • They book a flight through their favorite airline’s site
  • Personalization:
    Credit card uses points 
  • Cross-networking:
    Airline links to car rentals
  • Predictive Analytics:
    Room with an
    ocean view
  • Personalization:
    Locates a biking tour
  • They plan the trip together, gathered around their home computer
  • Personalization:
    Family flight discount
  • Cross-
    networking:
    Airline links to hotel deal
  • Cross-
    networking:
    Airline links to Disney deal
  • Ecosystem
  • Travel Agencies
  • Aggregators
  • Airlines
  • Trains
  • Rental Cars
  • Hotels
  • Attraction
  • Access Points
  • Tablet
  • Phone
  • Home Assistant
  • Browser

Shaping the Future of Travel

Shaping the Future of Travel

Shaping the Future of Travel

Example 1
Example 2
Example 3
Example 4
Conclusion

What happens behind the scenes when you book a trip online? Find out how the travel ecosystem, supported by IT provider Amadeus, leverages the latest technologies to make sure you have an outstanding reservation experience.

Example 1

A software sales manager needs to attend her company’s annual kickoff meeting in Chicago

Business person

She searches for options through her desktop browser...

Browser

The browser connects to an aggregator

Amadeus powers the aggregator that secures the flight, hotel, and rental car

  • Personalization:
    Vegan meal 
  • Personalization:
    Prefers SUV
  • Predictive Analytics:
    Offer for tickets to auto show

... while innovative new technologies offer her improved options.

Example 2

A thirty-something man in Boston heads to New York for a weekend visit with old friends

Individual

He asks Alexa to search for options

Home Assistant

Amadeus powers the aggregator that secures his train

...and Amadeus powers the reservation system used by the hotel while triggering an offering to a local attraction

  • Personalization:
    Prefers the quiet car
  • Personalization:
    Non-smoking
    room
  • Conversational
    Commerce:
    Offer of Hamilton tickets

... while innovative new technologies offer him improved options.

Example 3

A young couple plan a romantic beach getaway to Belize

Couple

They plan for options on her tablet over breakfast

Tablet

They use Expedia to find a hotel near the beach

They book a flight through their favorite airline’s site

  • Personalization:
    Credit card uses points 
  • Cross-networking:
    Airline links to car rentals
  • Predictive Analytics:
    Room with an
    ocean view
  • Personalization:
    Locates a biking tour

... while innovative new technologies offer the couple improved options.

Example 4

A family takes a long-awaited trip to Disneyland

Family

They plan the trip together, gathered around their home computer

Browser

The browser connects to an aggregator

The aggregator secures the flight and hotel

  • Personalization:
    Family flight discount
  • Cross-
    networking:
    Airline links to hotel deal
  • Cross-
    networking:
    Airline links to Disney deal

... while innovative new technologies offer the family improved options.

CONCLUSION

To deliver innovative customer services, the travel industry is turning to technologies and techniques such as cloud, big data, artificial intelligence, chatbots, and personalization. The core Amadeus platform enables airlines, hotels, car rental agencies, and other travel-related businesses to quickly and easily integrate new functionality and extend the platform with new services and capabilities.

VMware plays a critical role in supporting Amadeus’s platform. Along with VMware network virtualization, VMware Integrated OpenStack ensures that new services can be rolled out quickly anywhere in the Amadeus environment.

Together, Amadeus and VMware are helping transform travel, enabling the industry to provide a seamless experience through every step of a traveler’s journey.