Beyond The Mic with Third Wheel Media https://thirdwheelmedia.podbean.com Guidance and advice on radio, podcasts and business items that even go "beyond the mic" from the Third Wheel Media team. Thu, 11 Jan 2018 09:40:55 -0500 https://podbean.com/?v=3.2 en Copyright 2017 . All rights reserved. Business 1440 episodic Guidance and advice on radio, podcasts and business items that even go "beyond the mic" from the Third Wheel Media team. Guidance and advice on radio, podcasts and business items that even go "beyond the mic" from the Third Wheel Media team. Walter Storholt Walter Storholt walter@thirdwheelmedia.com No Clean http://thirdwheelmedia.podbean.com/feed/ http://deow9bq0xqvbj.cloudfront.net/image-logo/1627647/Tw_Basic_Logo2_3000_x_3000.png Beyond The Mic with Third Wheel Media https://thirdwheelmedia.podbean.com 144 144 Episode 011: Giveaways http://thirdwheelmedia.podbean.com/e/episode-011-giveaways/ http://thirdwheelmedia.podbean.com/e/episode-011-giveaways/#comments Thu, 11 Jan 2018 09:40:55 -0500 thirdwheelmedia Uncategorized thirdwheelmedia.podbean.com/episode-011-giveaways-24b00f90dd1700f333f1ee8f1a4eedd1 Here some things to consider before trying different kinds of giveaways on your radio show.

]]> Here some things to consider before trying different kinds of giveaways on your radio show.

]]> Here some things to consider before trying different kinds of giveaways on your radio show. Walter Storholt Clean No 00:15:38 12 full Episode 010: Only Radio http://thirdwheelmedia.podbean.com/e/episode-010-only-radio/ http://thirdwheelmedia.podbean.com/e/episode-010-only-radio/#comments Thu, 04 Jan 2018 09:50:21 -0500 thirdwheelmedia Uncategorized thirdwheelmedia.podbean.com/episode-010-only-radio-24b00f90dd1700f333f1ee8f1a4eedd1 In most cases, your radio show is just another one of your marketing funnels that helps keep your calendar full. But sometimes, radio will do things for you that only radio can do.

]]> In most cases, your radio show is just another one of your marketing funnels that helps keep your calendar full. But sometimes, radio will do things for you that only radio can do.

]]> In most cases, your radio show is just another one of your marketing funnels that helps keep your calendar full. But sometimes, radio will do ... Walter Storholt Clean No 00:10:59 11 full Episode 009: Analyzing ROI Properly http://thirdwheelmedia.podbean.com/e/episode-009-analyzing-roi-properly/ http://thirdwheelmedia.podbean.com/e/episode-009-analyzing-roi-properly/#comments Thu, 28 Dec 2017 13:21:04 -0500 thirdwheelmedia Uncategorized thirdwheelmedia.podbean.com/episode-009-analyzing-roi-properly-24b00f90dd1700f333f1ee8f1a4eedd1 We go over the appropriate ways to track and analyze the ROI for radio.

]]> We go over the appropriate ways to track and analyze the ROI for radio.

]]> We go over the appropriate ways to track and analyze the ROI for radio. Walter Storholt Clean No 00:16:33 10 full Episode 008: Alternative Calls To Action - Part 2 http://thirdwheelmedia.podbean.com/e/episode-008-alternative-calls-to-action-part-2/ http://thirdwheelmedia.podbean.com/e/episode-008-alternative-calls-to-action-part-2/#comments Thu, 14 Dec 2017 16:35:52 -0500 thirdwheelmedia Uncategorized thirdwheelmedia.podbean.com/episode-008-alternative-calls-to-action-part-2-24b00f90dd1700f333f1ee8f1a4eedd1 We continue our conversation on “offer alternatives” by diving deeper into how to take advantage of the growing digital space to drive more leads to your business and vary the way you interact with prospects.

]]> We continue our conversation on "offer alternatives" by diving deeper into how to take advantage of the growing digital space to drive more leads to your business and vary the way you interact with prospects.

]]> We continue our conversation on "offer alternatives" by diving deeper into how to take advantage of the growing digital space to drive more leads to ... Walter Storholt Clean No 00:12:04 9 full Episode 007: Alternative Calls To Action - Part 1 http://thirdwheelmedia.podbean.com/e/alternative-calls-to-action-part-1/ http://thirdwheelmedia.podbean.com/e/alternative-calls-to-action-part-1/#comments Tue, 21 Nov 2017 09:50:10 -0500 thirdwheelmedia Uncategorized thirdwheelmedia.podbean.com/alternative-calls-to-action-part-1-24b00f90dd1700f333f1ee8f1a4eedd1 The standard “offer” or call-to-action in a radio show or podcast is to try to get prospects to call an 800 or local number to set up a time to come in directly for a review of their financial plan. But we’re finding that more often that might not be the best fit, depending on your business model. On this podcast, we’ll take a look at “offer alternatives” you might consider implementing. These possibilities usually fit into three categories: physical, digital, and event based. We’ll cover the events and physical categories in part 1 of the podcast.

]]> The standard "offer" or call-to-action in a radio show or podcast is to try to get prospects to call an 800 or local number to set up a time to come in directly for a review of their financial plan. But we're finding that more often that might not be the best fit, depending on your business model. On this podcast, we'll take a look at "offer alternatives" you might consider implementing. These possibilities usually fit into three categories: physical, digital, and event based. We'll cover the events and physical categories in part 1 of the podcast.

]]> The standard "offer" or call-to-action in a radio show or podcast is to try to get prospects to call an 800 or local number to ... Walter Storholt Clean No 00:18:20 8 full Episode 006: Team vs. Individual http://thirdwheelmedia.podbean.com/e/episode-006-team-vs-individual/ http://thirdwheelmedia.podbean.com/e/episode-006-team-vs-individual/#comments Thu, 16 Nov 2017 12:20:52 -0500 thirdwheelmedia Uncategorized thirdwheelmedia.podbean.com/episode-006-team-vs-individual-24b00f90dd1700f333f1ee8f1a4eedd1 In your radio shows and podcasts, how should you talk about the size of your business? If you’re a 1-2 person office, is it OK to make it sound like you have a big team behind you? Is it wise to draw that illusion? We’ll discuss some techniques you can use on the air to position your business properly.

]]> In your radio shows and podcasts, how should you talk about the size of your business? If you're a 1-2 person office, is it OK to make it sound like you have a big team behind you? Is it wise to draw that illusion? We'll discuss some techniques you can use on the air to position your business properly.

]]> In your radio shows and podcasts, how should you talk about the size of your business? If you're a 1-2 person office, is it OK ... Walter Storholt Clean No 00:13:08 7 full Episode 005: Stats and Facts vs. Emotions and Stories http://thirdwheelmedia.podbean.com/e/episode-005-stats-and-facts-vs-emotions-and-stories/ http://thirdwheelmedia.podbean.com/e/episode-005-stats-and-facts-vs-emotions-and-stories/#comments Thu, 09 Nov 2017 09:31:44 -0500 thirdwheelmedia Uncategorized thirdwheelmedia.podbean.com/episode-005-stats-and-facts-vs-emotions-and-stories-24b00f90dd1700f333f1ee8f1a4eedd1 Are you a stats & figures kind of a person, or do you like to tell stories and tap into the emotions of your listener? Figuring that out can be key to your success in radio and podcasting. Both mentalities can have value, but you have to know when to use the different techniques. We’ll give you some times when it’s good to tap into data and when you’d be better off sharing a story.

]]> Are you a stats & figures kind of a person, or do you like to tell stories and tap into the emotions of your listener? Figuring that out can be key to your success in radio and podcasting. Both mentalities can have value, but you have to know when to use the different techniques. We'll give you some times when it's good to tap into data and when you'd be better off sharing a story.

]]> Are you a stats figures kind of a person, or do you like to tell stories and tap into the emotions of your listener? ... Walter Storholt Clean No 00:12:13 6 full Episode 004: Live Answer Services vs Voicemails http://thirdwheelmedia.podbean.com/e/episode-004-live-answer-services-vs-voicemails/ http://thirdwheelmedia.podbean.com/e/episode-004-live-answer-services-vs-voicemails/#comments Thu, 02 Nov 2017 08:14:02 -0500 thirdwheelmedia Uncategorized thirdwheelmedia.podbean.com/episode-004-live-answer-services-vs-voicemails-24b00f90dd1700f333f1ee8f1a4eedd1 This is one of those debates where there isn’t a clear answer, but maybe you’ll find the weighing of pros and cons helpful as you try to pick the best route for yourself. Should you just let leads go to voicemail from your radio show/podcast or funnel them to a live answer service (or the office line)? We’ll give you some horror stories and success stories from the experiences of clients across the country.

]]> This is one of those debates where there isn't a clear answer, but maybe you'll find the weighing of pros and cons helpful as you try to pick the best route for yourself. Should you just let leads go to voicemail from your radio show/podcast or funnel them to a live answer service (or the office line)? We'll give you some horror stories and success stories from the experiences of clients across the country.

]]> This is one of those debates where there isn't a clear answer, but maybe you'll find the weighing of pros and cons helpful as you ... Walter Storholt Clean No 00:13:07 5 full Episode 003: Adding Another Station http://thirdwheelmedia.podbean.com/e/episode-003-adding-another-station/ http://thirdwheelmedia.podbean.com/e/episode-003-adding-another-station/#comments Thu, 26 Oct 2017 08:08:00 -0500 thirdwheelmedia Uncategorized thirdwheelmedia.podbean.com/episode-003-adding-another-station-24b00f90dd1700f333f1ee8f1a4eedd1 You’re up and running and having success on one radio station. Now you’re ready to add another one to the stable. We’ll give you some things to think about as you weigh the decision to expand your radio empire.

]]> You're up and running and having success on one radio station. Now you're ready to add another one to the stable. We'll give you some things to think about as you weigh the decision to expand your radio empire.

]]> You're up and running and having success on one radio station. Now you're ready to add another one to the stable. We'll give you some ... Walter Storholt Clean No 00:07:58 4 full Episode 002: Best Practices For Lead Follow Up http://thirdwheelmedia.podbean.com/e/episode-002-best-practices-for-lead-follow-up/ http://thirdwheelmedia.podbean.com/e/episode-002-best-practices-for-lead-follow-up/#comments Thu, 26 Oct 2017 08:07:21 -0500 thirdwheelmedia Uncategorized thirdwheelmedia.podbean.com/episode-002-best-practices-for-lead-follow-up-24b00f90dd1700f333f1ee8f1a4eedd1 Should you call back leads from radio right away? Or wait until Monday morning? What are some of the things to think about when following up with a radio lead compared to what you might encounter through seminars or other funnels? We’ll answer those questions and more as we look at implementing the best practices for lead follow up.

]]> Should you call back leads from radio right away? Or wait until Monday morning? What are some of the things to think about when following up with a radio lead compared to what you might encounter through seminars or other funnels? We'll answer those questions and more as we look at implementing the best practices for lead follow up.

]]> Should you call back leads from radio right away? Or wait until Monday morning? What are some of the things to think about when following ... Walter Storholt Clean No 00:18:56 3 full Episode 001: Quit Talking To Everyone http://thirdwheelmedia.podbean.com/e/episode-001-quit-talking-to-everyone/ http://thirdwheelmedia.podbean.com/e/episode-001-quit-talking-to-everyone/#comments Thu, 19 Oct 2017 09:02:34 -0500 thirdwheelmedia Uncategorized thirdwheelmedia.podbean.com/episode-001-quit-talking-to-everyone-24b00f90dd1700f333f1ee8f1a4eedd1 Do you find yourself ever addressing your radio or podcast audience as if they’re, well, an audience? You’re breaking one of the golden rules of audio when you do that and, ironically, you’re losing listeners by doing it. We’ll give you some pointers on how to execute this going forward.

]]> Do you find yourself ever addressing your radio or podcast audience as if they're, well, an audience? You're breaking one of the golden rules of audio when you do that and, ironically, you're losing listeners by doing it. We'll give you some pointers on how to execute this going forward.

]]> Do you find yourself ever addressing your radio or podcast audience as if they're, well, an audience? You're breaking one of the golden rules of ... Walter Storholt Clean No 00:13:49 2 full Episode 000: ROI Expectations & What Will It Cost? http://thirdwheelmedia.podbean.com/e/roi-expectations-what-will-it-cost/ http://thirdwheelmedia.podbean.com/e/roi-expectations-what-will-it-cost/#comments Fri, 24 Feb 2017 12:45:54 -0500 thirdwheelmedia Uncategorized http://thirdwheelmedia.podbean.com/e/roi-expectations-what-will-it-cost/ Walter and John of Third Wheel Media discuss the two most common questions people ask about doing their own radio show.

1) How much is it going to cost?

2) What’s going to be my return on the investment?

]]> Walter and John of Third Wheel Media discuss the two most common questions people ask about doing their own radio show.

1) How much is it going to cost?

2) What's going to be my return on the investment?

]]> Walter and John of Third Wheel Media discuss the two most common questions people ask about doing their own radio show. 1) How much is it ... Walter and John of Third Wheel Media discuss the two most common questions people ask about doing their own radio show.
1) How much is it going to cost?
2) What's going to be my return on the investment?
]]> Walter Storholt Clean No 00:12:07 1 full