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	<title>Serious Integrated: Captain's Log</title>
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    <link>https://seriousintegrated.podbean.com</link>
	<description>The challenges of HMI and IoT can be overwhelming. Listen weekly to our Captain – Terry West, CEO – on industry trends he sees and implications for the embedded systems designer.  You'll find practical thought leadership conversations covering all facets of embedded technology, human machine interface evolution, architectural challenges, IoT readiness, and much more.</description>
	<pubDate>Tue, 09 Jan 2018 07:00:00 -0700</pubDate>
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		<copyright>Copyright 2017 All rights reserved.</copyright>
		<category>Technology</category>
		<ttl>1440</ttl>
<itunes:type>episodic</itunes:type>
		<itunes:subtitle>		</itunes:subtitle>
		<itunes:summary>The challenges of HMI and IoT can be overwhelming. Listen weekly to our Captain – Terry West, CEO – on industry trends he sees and implications for the embedded systems designer. You’ll find practical thought leadership conversations covering all facets of embedded technology, human machine interface evolution, architectural challenges, IoT readiness, and much more.</itunes:summary>
		<itunes:author>Terry West</itunes:author>
		<itunes:category text="Technology"/>
		<itunes:owner>
			<itunes:name>Terry West</itunes:name>
			<itunes:email>marketing@seriousintegrated.com</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
		<itunes:explicit>Clean</itunes:explicit>
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			<title>Serious Integrated: Captain's Log</title>
			<link>https://seriousintegrated.podbean.com</link>
			<width>144</width>
			<height>144</height>
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			<item>
		<title>The (in)Security Problem</title>
		<link>http://seriousintegrated.podbean.com/e/the-insecurity-problem/</link>
		<comments>http://seriousintegrated.podbean.com/e/the-insecurity-problem/#comments</comments>
		<pubDate>Tue, 09 Jan 2018 07:00:00 -0700</pubDate>
		<dc:creator>seriousintegrated</dc:creator>
		
	<category>Uncategorized</category>
        <guid isPermaLink="false">seriousintegrated.podbean.com/the-insecurity-problem-24b00f90dd1700f333f1ee8f1a4eedd1</guid>

		<description><![CDATA[<p>Security for IoT devices is a very hot topic. This year we need to think about our technology foundation, roadmaps, and partnerships very seriously and deliberately in order to capitalize on the IoT upside without losing all our gains to the downside of an “security incident” on our products.</p>
]]></description>
        
	<content:encoded><![CDATA[<p>Security for IoT devices is a very hot topic. This year we need to think about our technology foundation, roadmaps, and partnerships very seriously and deliberately in order to capitalize on the IoT upside without losing all our gains to the downside of an "security incident" on our products.</p>]]></content:encoded>
			<enclosure url="http://seriousintegrated.podbean.com/mf/feed/pn6g6x/Captains_Log_18_02_-_The_in_Security_Problem.mp3" length="25657161" type="audio/mpeg"/>
				<itunes:subtitle>Security for IoT devices is a very hot topic. This year we need to think about our technology foundation, roadmaps, and partnerships very seriously and ...</itunes:subtitle>
		<itunes:summary><![CDATA[Security for IoT devices is a very hot topic. This year we need to think about our technology foundation, roadmaps, and partnerships very seriously and deliberately in order to capitalize on the IoT upside without losing all our gains to the downside of an "security incident" on our products.]]></itunes:summary>
				<itunes:author>Terry West</itunes:author>
		<itunes:explicit>Clean</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:17:48</itunes:duration>
				<itunes:episode>10</itunes:episode>
		<itunes:episodeType>full</itunes:episodeType>
		</item>
		<item>
		<title>Innovation - but How??</title>
		<link>http://seriousintegrated.podbean.com/e/innovation-but-how/</link>
		<comments>http://seriousintegrated.podbean.com/e/innovation-but-how/#comments</comments>
		<pubDate>Tue, 02 Jan 2018 07:00:00 -0700</pubDate>
		<dc:creator>seriousintegrated</dc:creator>
		
	<category>Uncategorized</category>
        <guid isPermaLink="false">seriousintegrated.podbean.com/innovation-but-how-24b00f90dd1700f333f1ee8f1a4eedd1</guid>

		<description><![CDATA[<p>2018 looks like a big innovation year but if you’re an established market player, how do you not get left behind?</p>
]]></description>
        
	<content:encoded><![CDATA[<p>2018 looks like a big innovation year but if you're an established market player, how do you not get left behind?</p>]]></content:encoded>
			<enclosure url="http://seriousintegrated.podbean.com/mf/feed/vykxbr/Captains_Log_-_Innovation_but_How.mp3" length="24150345" type="audio/mpeg"/>
				<itunes:subtitle>2018 looks like a big innovation year but if you're an established market player, how do you not get left behind?</itunes:subtitle>
		<itunes:summary><![CDATA[2018 looks like a big innovation year but if you're an established market player, how do you not get left behind?]]></itunes:summary>
				<itunes:author>Terry West</itunes:author>
		<itunes:explicit>Clean</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:16:45</itunes:duration>
				<itunes:episode>9</itunes:episode>
		<itunes:episodeType>full</itunes:episodeType>
		</item>
		<item>
		<title>Innovate or?</title>
		<link>http://seriousintegrated.podbean.com/e/innovate-or/</link>
		<comments>http://seriousintegrated.podbean.com/e/innovate-or/#comments</comments>
		<pubDate>Tue, 19 Dec 2017 07:00:00 -0700</pubDate>
		<dc:creator>seriousintegrated</dc:creator>
		
	<category>Uncategorized</category>
        <guid isPermaLink="false">seriousintegrated.podbean.com/innovate-or-24b00f90dd1700f333f1ee8f1a4eedd1</guid>

		<description><![CDATA[<p>We’ve entered into another innovation cycle after nearly 18 years of stagnation. How did we get here and how 2018 looks to be very different from the past 17 years.</p>
]]></description>
        
	<content:encoded><![CDATA[<p>We've entered into another innovation cycle after nearly 18 years of stagnation. How did we get here and how 2018 looks to be very different from the past 17 years.</p>]]></content:encoded>
			<enclosure url="http://seriousintegrated.podbean.com/mf/feed/aev3cp/Captains_Log_-_Innovate_or.mp3" length="28345929" type="audio/mpeg"/>
				<itunes:subtitle>We've entered into another innovation cycle after nearly 18 years of stagnation. How did we get here and how 2018 looks to be very different ...</itunes:subtitle>
		<itunes:summary><![CDATA[We've entered into another innovation cycle after nearly 18 years of stagnation. How did we get here and how 2018 looks to be very different from the past 17 years.]]></itunes:summary>
				<itunes:author>Terry West</itunes:author>
		<itunes:explicit>Clean</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:19:40</itunes:duration>
				<itunes:episode>8</itunes:episode>
		<itunes:episodeType>full</itunes:episodeType>
		</item>
		<item>
		<title>Industry Constraints</title>
		<link>http://seriousintegrated.podbean.com/e/industry-constraints/</link>
		<comments>http://seriousintegrated.podbean.com/e/industry-constraints/#comments</comments>
		<pubDate>Tue, 12 Dec 2017 07:00:00 -0700</pubDate>
		<dc:creator>seriousintegrated</dc:creator>
		
	<category>Uncategorized</category>
        <guid isPermaLink="false">seriousintegrated.podbean.com/industry-constraints-24b00f90dd1700f333f1ee8f1a4eedd1</guid>

		<description><![CDATA[<p>The electronics industry has now been plunged into a highly constrained environment — how do we navigate the next few years as manufacturers and customers?</p>
]]></description>
        
	<content:encoded><![CDATA[<p>The electronics industry has now been plunged into a highly constrained environment -- how do we navigate the next few years as manufacturers and customers?</p>]]></content:encoded>
			<enclosure url="http://seriousintegrated.podbean.com/mf/feed/4kp7nj/Industry_Constraints.mp3" length="21527241" type="audio/mpeg"/>
				<itunes:subtitle>The electronics industry has now been plunged into a highly constrained environment -- how do we navigate the next few years as manufacturers and customers?</itunes:subtitle>
		<itunes:summary><![CDATA[The electronics industry has now been plunged into a highly constrained environment -- how do we navigate the next few years as manufacturers and customers?]]></itunes:summary>
				<itunes:author>Terry West</itunes:author>
		<itunes:explicit>Clean</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:14:56</itunes:duration>
				<itunes:episode>7</itunes:episode>
		<itunes:episodeType>full</itunes:episodeType>
		</item>
		<item>
		<title>UX Aspirations</title>
		<link>http://seriousintegrated.podbean.com/e/ux-aspirations/</link>
		<comments>http://seriousintegrated.podbean.com/e/ux-aspirations/#comments</comments>
		<pubDate>Tue, 05 Dec 2017 08:00:00 -0700</pubDate>
		<dc:creator>seriousintegrated</dc:creator>
		
	<category>Uncategorized</category>
        <guid isPermaLink="false">seriousintegrated.podbean.com/ux-aspirations-24b00f90dd1700f333f1ee8f1a4eedd1</guid>

		<description><![CDATA[<p style="margin:0in;font-family:Calibri;font-size:11pt;color:#7b7b7b;">Going to a graphic/touch Human Machine Interface (HMI) is a big evolutionary leap for your industrial/medical/commercial device as a systems engineer. How high should you aspire for your new User Experience (UX) to be? What does that mean for my technology, partners, and roadmap?</p>
]]></description>
        
	<content:encoded><![CDATA[<p style="margin:0in;font-family:Calibri;font-size:11pt;color:#7b7b7b;">Going to a graphic/touch Human Machine Interface (HMI) is a big evolutionary leap for your industrial/medical/commercial device as a systems engineer. How high should you aspire for your new User Experience (UX) to be? What does that mean for my technology, partners, and roadmap?</p>]]></content:encoded>
			<enclosure url="http://seriousintegrated.podbean.com/mf/feed/4a2dx7/UX_Aspirations.mp3" length="26910305" type="audio/mpeg"/>
				<itunes:subtitle>Going to a graphic/touch Human Machine Interface (HMI) is a big evolutionary leap for your industrial/medical/commercial device as a systems engineer. How high should you ...</itunes:subtitle>
		<itunes:summary><![CDATA[Going to a graphic/touch Human Machine Interface (HMI) is a big evolutionary leap for your industrial/medical/commercial device as a systems engineer. How high should you aspire for your new User Experience (UX) to be? What does that mean for my technology, partners, and roadmap?]]></itunes:summary>
				<itunes:author>Terry West</itunes:author>
		<itunes:explicit>Clean</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:18:40</itunes:duration>
				<itunes:episode>6</itunes:episode>
		<itunes:episodeType>full</itunes:episodeType>
		</item>
		<item>
		<title>IoT and Blizzards</title>
		<link>http://seriousintegrated.podbean.com/e/iot-and-blizzards/</link>
		<comments>http://seriousintegrated.podbean.com/e/iot-and-blizzards/#comments</comments>
		<pubDate>Tue, 28 Nov 2017 08:00:00 -0700</pubDate>
		<dc:creator>seriousintegrated</dc:creator>
		
	<category>Uncategorized</category>
        <guid isPermaLink="false">seriousintegrated.podbean.com/iot-and-blizzards-24b00f90dd1700f333f1ee8f1a4eedd1</guid>

		<description><![CDATA[<p style="margin:0in;font-family:Calibri;font-size:11pt;color:#7b7b7b;">Evolving your commercial/industrial/medical product to support IoT is a lot like driving in a blizzard – it’s really hard to see what’s next for your technology until you get down the road.  Thinking long term and picking the right partners is key.</p>
]]></description>
        
	<content:encoded><![CDATA[<p style="margin:0in;font-family:Calibri;font-size:11pt;color:#7b7b7b;">Evolving your commercial/industrial/medical product to support IoT is a lot like driving in a blizzard – it’s really hard to see what’s next for your technology until you get down the road.  Thinking long term and picking the right partners is key.</p>]]></content:encoded>
			<enclosure url="http://seriousintegrated.podbean.com/mf/feed/uqjy2v/IoT_and_Blizzards.mp3" length="19910465" type="audio/mpeg"/>
				<itunes:subtitle>Evolving your commercial/industrial/medical product to support IoT is a lot like driving in a blizzard – it’s really hard to see what’s next for your ...</itunes:subtitle>
		<itunes:summary><![CDATA[Evolving your commercial/industrial/medical product to support IoT is a lot like driving in a blizzard – it’s really hard to see what’s next for your technology until you get down the road.  Thinking long term and picking the right partners is key.]]></itunes:summary>
				<itunes:author>Terry West</itunes:author>
		<itunes:explicit>Clean</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:13:49</itunes:duration>
				<itunes:episode>5</itunes:episode>
		<itunes:episodeType>full</itunes:episodeType>
		</item>
		<item>
		<title>Think Outcomes not just Products</title>
		<link>http://seriousintegrated.podbean.com/e/think-outcomes-not-just-products/</link>
		<comments>http://seriousintegrated.podbean.com/e/think-outcomes-not-just-products/#comments</comments>
		<pubDate>Tue, 21 Nov 2017 08:00:00 -0700</pubDate>
		<dc:creator>seriousintegrated</dc:creator>
		
	<category>Uncategorized</category>
        <guid isPermaLink="false">seriousintegrated.podbean.com/think-outcomes-not-just-products-24b00f90dd1700f333f1ee8f1a4eedd1</guid>

		<description><![CDATA[<p style="margin:0in;font-family:Calibri;font-size:11pt;color:#7b7b7b;">With the evolution of industrial/medical/commercial devices becoming IoT connected, the challenge is to think in terms of customer outcomes and map that back to your roadmap and the technologies and partners needed to get there.</p>
]]></description>
        
	<content:encoded><![CDATA[<p style="margin:0in;font-family:Calibri;font-size:11pt;color:#7b7b7b;">With the evolution of industrial/medical/commercial devices becoming IoT connected, the challenge is to think in terms of customer outcomes and map that back to your roadmap and the technologies and partners needed to get there.</p>]]></content:encoded>
			<enclosure url="http://seriousintegrated.podbean.com/mf/feed/zstzkw/Think_Outcomes_not_just_Products.mp3" length="13678665" type="audio/mpeg"/>
				<itunes:subtitle>With the evolution of industrial/medical/commercial devices becoming IoT connected, the challenge is to think in terms of customer outcomes and map that back to your ...</itunes:subtitle>
		<itunes:summary><![CDATA[With the evolution of industrial/medical/commercial devices becoming IoT connected, the challenge is to think in terms of customer outcomes and map that back to your roadmap and the technologies and partners needed to get there.]]></itunes:summary>
				<itunes:author>Terry West</itunes:author>
		<itunes:explicit>Clean</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:09:29</itunes:duration>
				<itunes:episode>4</itunes:episode>
		<itunes:episodeType>full</itunes:episodeType>
		</item>
		<item>
		<title>Leveraged Embedded - A New Way to do Embedded Software</title>
		<link>http://seriousintegrated.podbean.com/e/leveraged-embedded-a-new-way-to-do-embedded-software/</link>
		<comments>http://seriousintegrated.podbean.com/e/leveraged-embedded-a-new-way-to-do-embedded-software/#comments</comments>
		<pubDate>Tue, 14 Nov 2017 06:00:00 -0700</pubDate>
		<dc:creator>seriousintegrated</dc:creator>
		
	<category>Uncategorized</category>
        <guid isPermaLink="false">seriousintegrated.podbean.com/leveraged-embedded-a-new-way-to-do-embedded-software-24b00f90dd1700f333f1ee8f1a4eedd1</guid>

		<description><![CDATA[<p style="margin:0in;font-family:Calibri;font-size:11pt;color:#7b7b7b;">IoT and HMI are incredibly disruptive evolutionary leaps in the architecture, hardware, and software of an industrial/medical/commercial device. Engineers and engineering managers should consider a new approach – a leveraged embedded approach – to getting their products done.</p>
]]></description>
        
	<content:encoded><![CDATA[<p style="margin:0in;font-family:Calibri;font-size:11pt;color:#7b7b7b;">IoT and HMI are incredibly disruptive evolutionary leaps in the architecture, hardware, and software of an industrial/medical/commercial device. Engineers and engineering managers should consider a new approach – a leveraged embedded approach – to getting their products done.</p>]]></content:encoded>
			<enclosure url="http://seriousintegrated.podbean.com/mf/feed/6tbz6e/Leveraged_Embedded_-_A_New_Way_to_do_Embedded_Software.mp3" length="16862545" type="audio/mpeg"/>
				<itunes:subtitle>IoT and HMI are incredibly disruptive evolutionary leaps in the architecture, hardware, and software of an industrial/medical/commercial device. Engineers and engineering managers should consider a ...</itunes:subtitle>
		<itunes:summary><![CDATA[IoT and HMI are incredibly disruptive evolutionary leaps in the architecture, hardware, and software of an industrial/medical/commercial device. Engineers and engineering managers should consider a new approach – a leveraged embedded approach – to getting their products done.]]></itunes:summary>
				<itunes:author>Terry West</itunes:author>
		<itunes:explicit>Clean</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:11:42</itunes:duration>
				<itunes:episode>3</itunes:episode>
		<itunes:episodeType>full</itunes:episodeType>
		</item>
		<item>
		<title>The IoT War for Data</title>
		<link>http://seriousintegrated.podbean.com/e/the-iot-war-for-data/</link>
		<comments>http://seriousintegrated.podbean.com/e/the-iot-war-for-data/#comments</comments>
		<pubDate>Thu, 09 Nov 2017 08:00:00 -0700</pubDate>
		<dc:creator>seriousintegrated</dc:creator>
		
	<category>Uncategorized</category>
        <guid isPermaLink="false">seriousintegrated.podbean.com/the-iot-war-for-data-24b00f90dd1700f333f1ee8f1a4eedd1</guid>

		<description><![CDATA[<p><span style="font-size:10pt;">Dell is spending $1B in edge technologies over the next 3 years. The battle over who own’s your product’s IoT data is a battle you and your company cannot ignore.</span></p>
]]></description>
        
	<content:encoded><![CDATA[<p>Dell is spending $1B in edge technologies over the next 3 years. The battle over who own’s your product’s IoT data is a battle you and your company cannot ignore.</p>]]></content:encoded>
			<enclosure url="http://seriousintegrated.podbean.com/mf/feed/ne3uqc/The_IoT_War_for_Data.mp3" length="22528403" type="audio/mpeg"/>
				<itunes:subtitle>Dell is spending $1B in edge technologies over the next 3 years. The battle over who own’s your product’s IoT data is a battle you ...</itunes:subtitle>
		<itunes:summary><![CDATA[Dell is spending $1B in edge technologies over the next 3 years. The battle over who own’s your product’s IoT data is a battle you and your company cannot ignore.]]></itunes:summary>
				<itunes:author>Terry West</itunes:author>
		<itunes:explicit>Clean</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:15:39</itunes:duration>
				<itunes:episode>2</itunes:episode>
		<itunes:episodeType>full</itunes:episodeType>
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