Business Sherpas

Falling into a Marketing Operations Career

businesssherpas — Tue, 03 Nov 2015 17:21:03 +0000

At the end of the day, there really is no blueprint for preparing oneself for a career in marketing operations, especially when you’ve been called to the job from another department or functional group. Whether or not you’re qualified, expectations are high and you need to learn at an insanely fast pace. From becoming an expert Googler, to acquiring an experienced mentor, our guest, Adam Karpuszka, and Marketing Operations Manager at Continuum, lends a few guiding tips on how to best prepare for a role - or a career - in marketing operations.
-Do you have burning data and ops questions? We've got answers! Send your questions now to podcast@bedrockdata.com and get a chance to have them answered in a future episode of the Business Sherpas podcast! Also, when you send your question, you will be entered to win a copy of the book Data Driven by the "Data Doc", Tom Redman. So ask away! podcast@bedrockdata.com

Fear is the Number One Enemy of Data

businesssherpas — Tue, 06 Oct 2015 15:29:44 +0000

Data quality is critical to being able to make informed business decisions, saving companies thousands, if not millions of dollars in operational costs each year. Still, why are companies - and the employees, managers, and CEOs with those companies - not utilizing data to its fullest? Join us as we have a though-provoking conversation with the “Data Doc”, Tom Redman, President of Navesink Consulting Group, and the author of “Data Driven: Profiting from your Most Important Business Asset” as we explore the #1 obstacle to having high quality data: fear.

Marketing Ops is Akin to your Circulatory System

businesssherpas — Tue, 25 Aug 2015 16:49:46 +0000

The function of marketing and sales in a company is akin to a human circulatory system. Leads, just like blood, have to circulate to and fro (marketing and sales), and they have to flow through the right valves. If neither functions properly, it creates serious stress in the system. Join Prashant Kaw, VP of Marketing at Codeship, as he explains the importance of creating a healthy marketing operations environment, and learn how to get your marketing software and data in order so that you can hit meaningful marketing and sales goals faster.

Selecting, Implementing, and Migrating CRMs

businesssherpas — Tue, 11 Aug 2015 20:25:14 +0000

Whether your business is just getting big enough to need a formalized CRM or you’re ready to migrate to a new CRM platform, there’s a lot that goes into making the right decision. How do you go about selecting the CRM that’s best suited for your business? What considerations should you take when preparing and planning for its implementation? How do you get full company buy-in of the new CRM? Join us as we speak to Chris Eustace of Eustace Consulting, who specializes in CRM implementation, customization and training services.

Keeping The Books: Finance Systems, Users, and Data

businesssherpas — Tue, 28 Jul 2015 17:25:38 +0000

Join us as we interview Maggie Fitzgerald, Product Manager at Insight Squared and former Business Operations Team Lead at HubSpot, to give us the low down on how she created a powerful business finance ecosystem, and the importance of data integration in automation and unification of business systems.

Scaling Operations in a Startup: a VC’s Perspective

businesssherpas — Tue, 14 Jul 2015 19:24:55 +0000

Graham Brooks, Partner at .406 Ventures, joins the Business Sherpas this week to share his thoughts on startup operations, and how the very face of operations changes between Series A, B and C series round startups.

Using Data to Drive Customer Success

businesssherpas — Tue, 30 Jun 2015 14:55:39 +0000

We explore the data contained within a company’s SaaS systems resulting in customer success. Join us as we interview Luke Owen, Director of Customer Success at Bedrock Data.

Data Entropy

businesssherpas — Tue, 16 Jun 2015 16:56:01 +0000

We define the concept of data entropy and the evolution of the business operations role from the 90’s to present through the eyes of Ben Smith, VP of Product at Bedrock Data. We also explore how businesses manage their data from the time of on-premise servers to the cloud, and the challenges and opportunities associated with each.