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The navigation of a website is important in helping visitors quickly find the content they want. A sitemap (lower-case) is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. An XML Sitemap (upper-case) file, which you can submit through Google’s Webmaster Tools, makes it easier for Google to discover the pages on your site. Titles for deeper pages on your site should accurately describe the focus of that particular page and also might include your site or business name.
Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content.
Add navigation pages when it makes sense and effectively work these into your internal link structure.


Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user’s experience. Although Google’s search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it’s mainly aimed at human visitors.
Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site.


Google helped create the open source Sitemap Generator script to help you create a Sitemap file for your site.
Google provides a 404 widget that you can embed in your 404 page to automatically populate it with many useful features.



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