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Kia Motors, commonly known as Kia, is the second-largest South Korean manufacturer of automobiles and one the top car brands in the word, selling over three million vehicles annually. In late 1980s Kia expanded to the North American market and began to sell its cars under Ford nameplate.
As long as the company went from on area of activity to another, the logo has developed as well.
At the same time, Kia uses a different logo in several regions, including the domestic Korean market.
The current emblem of Kia is very simplistic, featuring the company’s name placed on red background, embedded into the silver oval. The color of the font and background may vary between silver, red, white and black depending on the application.
Kia logo is designed as a horizontally positioned ellipse, while the letters composing the company’s name are printed in custom font, specifically made for Kia Motors. Hyundai Motor Company was founded in 1967, which makes it one of the youngest automobile companies on global market.
Like many Asian manufacturers, the company used a simple Hyundai nameplate on its cars at the beginning and the image of the manufacturer remained neutral for many years. Hyundai is a young manufacturer by the automotive industry standards, but its logo has already become recognizable all over the world as the Korean car company managed to emerge as one of the leaders on the global market. Hyundai logo is basically a stylized image of the H letter, designed in a very fluid and suave way and embedded into an oval shape. Hyundai logo was initially confused with Honda emblem, however, as the Korean company emerged as a major automotive power, people got used to its emblem. However, the company has had a thorny way to success as it started the business in 1944 as a manufacturer of bicycle parts.

In 1992 Kia launched its own models in the US market, including Sephia and later on Sportage.
As a bicycle manufacturer, Kia used a triple-diamond emblem, similar to that of Mitsubishi Motors, but containing a gear and a small diamond with the company’s name inside.
It was not before the beginning of the 1990s that the red Kia logo we are all used to was designed. However, the KIA logo has a specific feature that makes it particularly recognizable: the A letter misses the horizontal bar.
The name of the company can be deciphered as ‘emerging out of Asia’, if translated from Korean.
However, despite that, in less than 50 years the company, headquartered in Seoul, Korea, managed to reach the level of established Japanese, European and American car manufacturers and broke into the leading makes by sales numbers. Later on they hired a bunch of British engineers and designers and developed their own model Pony, largely based on Mitsubishi Motors powertrains.
However, as the company’ business expanded, it became clear that an appropriate logo was required for the customers to associate the vehicles with the brand.
According to Hyundai, the emblem symbolizes trust or handshake between the company and its clients, as the energy flows between the side bars of the logo. Basically, the H letter, forming the Hyundai logo, is tilted to the right and gives fluid and smooth impression, designed to give a friendly and attractive image of the brand. While the 3D emblem itself is designed in several shades of silver color, blue is widely used in corporate design elements and advertisements. Later on Kia went on to produce complete bicycles, Honda-licensed motorcycles and Mazda-licensed vehicles. In 1997 Kia went bankrupt but was salvaged by fellow-Korean manufacturer Hyundai Motor Company that acquired 51% of the company’s shares.

The company’s name, printed in red letters and featuring a stylized ‘A’ without a horizontal bar was placed inside a red ellipse. This composition is embedded into the black circle which also has the Kia Motors wording written on it. White color is said to be representing purity, elegance and transparency towards the clients, while red exposes the brand’s determination in rapid development and makes part of the company’s slogan ‘The Power to Surprise’. In the 1960s, as Kia started produced licensed vehicles, a green circle was adopted as an emblem. This emblem has become part of the brand’s identity and is still used today with minor changes. Today the company produces all sorts of vehicles, including cars, SUVs, commercial transport as well as hybrid-powered vehicles.
Hyundai officials said it was also representing two human figures, one of the customer and the other one of the company, united in a handshake.
Hyundai Motor Company also owns a fellow Korean manufacturer Kia Motors and the luxury division Genesis Motors. Overall, Hyundai fluid logo creates a friendly image, which has already become well recognizable all over the world.

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