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A CARFAX® Vehicle History Report (VHR) provides the most trusted vehicle history information. Pay Carfax less for using their logo to advertise, but they will get your money if your customer demands the service in order to do business with you. If you make more money off the monthly bills dealers send you, then why didn't you give dealers more of a heads-up before launching this product?
How can a dealer be against or for your new pricing feature without knowing how to explain it? The bottom line is carfax does not gain anything by getting into the pricing and value segment.
Carfax is clearly trying to walk a tight rope between client and consumer and so far they are failing miserably.
In my opinion, we force Carfax to the table and see if we can get this disastrous experiment over with as quickly as possible. From a number of clients that have called me,, it looks like AutoCheck will be having the best sales month in the company's history in May 2010. The fact that CarFax did not respond to Alex's questions, when they said that they would is telling. By their actions, some might even say that this forum of passionate dealers is NOT worthy of interaction, comments or engagement.
They seem to be focusing their efforts on defending the product and how it benefits everyone, instead of opening a dialog. I guarantee you that the figure on the CarFax report is way more than a customer would offer on their own most of the time. So really, is the problem the figure on the CF report or the value in the customer's mind. The only real drawback is the exclusive agreements CarFax holds with sites like AutoTrader. I guess if they told us they were using Blue Book, NADA, or other base-line pricing that they would have to pay up on some royalty money like htc did with microsoft last week. I could not agree more with these statements – This is an opportunity, not an obstacle. CARFAX is just adding value to it’s services (kind of like we should in the car business). So really, is the problem the figure on the CARFAX report or the value in the customer’s mind. If CarFax wants to present the truth then they need to put up the negative and not just the positive from the 2 that do out of 10,000 dealers that don't like this. It seems to me that all CarFax is doing is putting a dollar figure on the data that they are providing; not a value on the car as a whole. So is this tool really valuating your cars or valuating the information that they are already providing? If they are only monetizing the already available information on the vehicle then I really don't see what the fuss is about. The bottom line is that Carfax added a feature to OUR Websites that gives the customer pricing information that is contrary to what we have posted. The bottom line for me is that this was an ill conceived product launch with little or no consultation with the people that are paying for it, the dealers. This discussion has been going on nine days now without any interaction form Carfax other than the company line. Many people want to view a Carfax free report example so they can learn what’s included on a Carfax vehicle history report. Essentially a Carfax vehicle history report is made up of the following sections: Vehicle overview, price calculator, ownership history, title history, additional history and detailed history. The vehicle overview section will provide you with standard details about the make and model of the vehicle. As you can see from the screenshot below, the Carfax vehicle history report reveals that this 1995 Mazda 626 has some title issues, 2 previous owners and a last reported odometer reading of 156,000. The price calculator is a handy tool that evaluates the report and tells you if your vehicle is worth more or less than the standard retail book value. The ownership history will give you great insight into how many owners a vehicle has had, where the owners were located and if the vehicle was for personal or business use.
The additional history section of a Carfax vehicle history report dives further into the overall history of the vehicle. The detailed history section of a Carfax vehicle history report is where each important event in a vehicle’s lifespan is broken down for you to read about. Besides the information outlined in the screenshots above, a Carfax vehicle history report also provides you with a warranty check and safety report on the specific vehicle make and model.

In closing, this Carfax free report example overview should clear up any questions you might have about exactly what you receive when using the Carfax service.
The dealer who took it on trade most likely had it on their lot for a while then sold it at the auto auction.
Thanks for the reply, I'm going down to the dealership to drive it again tomorrow, I'll definitely have them pull the service history up. I acknowledge that is a privately-owned Web site that is not owned or operated by any state government agency. is a privately owned website that is not owned or operated by any state government agency. To get your FREE Vehicle History Report from CARFAX, simply stop by Neader Motors in La Crosse or La Crescent and let us know what vehicle(s) you are interested in.
The CARFAX database contains accident indicators and service records from thousands of sources.
You can view the Vehicle History Report of each Certified vehicle in our inventory at no charge2. In what other industry would any company in their right mind pay someone to tell customers why they should pay less for their products?
Unfortunately, customers ask for carfax by name and we have to either overcome -another- objection or relent and spend the money for both. The fact is that some companies can market to the end user and hold those in the middle hostage for revenue. Think real estate appraisals to get a loan, legal proceedings requiring a lawyer, federal govt mandates on nearly everything, BBB certification, college education hiring requirements to get a job, all of these industries have an equivalency to this end user marketing practice. They are allowed to severly de-value millions of vehicles without being required to show proof of damages (however large or small). They have cornered the market on vehicle history reports and should leave bad enough alone.
Many dealers post their cars online with a CarFax report (It's required for most CPO programs) I would guess that Dealers are a large part of their revenue. It seemds that they have not learned what most large companies have known for several years, that you cannot ignore blog posts until they go away. We just want to continue to so the same crap over and over and expect to make more and more money. Then again, I also bet that you will get an offer lower than the number on the CF report 9 out of 10 times. How about putting all the negative blogging going on in their testimonials and give a true picture of what dealer's actually think? Based on what you are saying it is further evidence that we (dealers) are left to figure it out for ourselves and try and create our own spin on the product. I have not heard from my rep and she is aware of these discussions as I am sure all of their reps are. When comparing the differences between AutoCheck vs Carfax, I think it’s important to illustrate exactly what each report entails by showing screenshots from REAL vehicle history reports. In the screenshots below I will break down each section and show you exactly what you are getting with a Carfax vehicle history report.
The red and yellow caution signals signify something that should be looked into more closely before purchasing. In this section you can find out if the airbag has been deployed, if there is frame damage, if there has been a reported accident or if there has been a manufacturer recall on the vehicle. I can also view my complete Autocheck overview here so you can compare the two reports side by side.
I suspect the car was purchased by someone who was going to be working in Germany, maybe a military position.
8 months later i got a Autocheck report and it's shown it has a major issue with the truck.
The BMW name, marks, M stripe logo, and Roundel logo as well as X3, X5 and X6 designations used in the pages of this Web Site are the property of BMW AG.This web site is not sponsored or affiliated in any way with BMW AG or any of its subsidiaries. The reason a dealer HAS TO HAVE IT is because CARFAX is spending so much on advertising and playing on what the customer already thinks the dealer is trying to do. Just ask Michael Dell what happens when you bury your companies head in the sand while your customers scream.
Then when we see empty bank accounts and small commission vouchers we, like so many of our customers who buy below invoice, point the finger at everyone but ourselves.
CarFax is quickly and easily overcome, just like if you hand someone a generic tissue when they ask for a Kleenex.
Customer we priced this car based on the – $300 History Impact" Does anyone really believe that is what the consumer is seeing when they see the History Impact figure?

In this Carfax free report example we will be focusing specifically on what a Carfax vehicle history report looks like. In our example report below, the red alert sign tells us that there are title problems with this vehicle. As you can see, our Mazda has been in a severe accident, had the airbag deployed and took part in a manufacturer recall. Insist on a CPO that would cover any big ticket items for the first couple years of ownership.
I guess its impossible to know for sure, it's just in such perfect condition inside and out, hard to pass up.
This information helps protect you from buying a car with a DMV-issued branded title including salvage, fire or flood damage, and mileage problems.
The CARFAX Vehicle History Report helps protect you from unknowingly buying a car that has a state-issued salvage brand. The CARFAX Vehicle History Report can help you see if a car has been branded as a lemon by a state Department of Motor Vehicles (DMV). The CARFAX Vehicle History Report includes flood damage titles issued by state DMVs, and you can use the free CARFAX Flood Check to see if a used auto was reported as flooded.
In addition, CARFAX does an odometer rollback check on every vehicle identification number that you run to help you identify possible odometer fraud. The CARFAX VIN check tells the average miles driven per year and the last odometer reading reported to CARFAX.
The CARFAX Vehicle History Report may tell if the vehicle has been registered by a rental company.
The CARFAX Vehicle History Report may tell if a car was registered as a fleet or commercial vehicle. The CARFAX Vehicle History Report may tell if the automobile has been declared a total loss by an insurance company. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings.
I think it's unfair and false advertising to make the public think all dealers are trying to take advantage of them.
What other helpful tools can we spend $$ on that will help us give up gross on our hard to come by Used Vehicle Inventory?? Of course, the customer will be much more passionate about the nagative carfax pricing schemes than the positive ones.
I can't imagine anyone on this forum lacking the sales skills to overcome price objections. They are seeing a discount, a discount provided by a trusted third party right there on the dealers website that contradicts what the dealer has posted as their selling price.
You can lookup any Vehicle Identification Number (VIN) and get a car's reported history to CARFAX. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. Keep in mind that any vehicle has been to auction, the value is significantly less than ones has no auction report when it comes to trade-in or selling. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service. I'm sure the stuffed suits in corporate loved the idea (as long as they never have to be in a dealership dealing with the negative ramifications this WILL eventually bring) Remember, the more information we give the customer the more they think they know.
The only possible way for them to get ACTUAL exact sales prices would be from AUCTION sales not retail sales. We all, in the actual car business, know that a little knowledge is dangerous and if we don't know where these arbitrary numbers are derived from, how can our customers know? I recently ran a carfax on a one owner 2007 BMW 5 series with no accidents, perfect sevice history and only 5K miles!!! It only had 1100 miles on it but had been registered with two dealers, but was never titled and licensed.
I also checked several other cars while on the site and found many with numbers like $-30 or + $40.

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